2014 in Review: Top 5 Digital in Asia Hot Topics

December 22, 2014March 3, 2015 digitalinasia

For the latest in our seasonal review series we look at the top 5 topics on DIA over 2014.

We aggregated info across Facebook, Twitter, Slideshare and here on site to understand the topics that were hot over the year.

There aren’t many surprises – our Top 5 Most Engaged Content and Top 5 Articles reviews have already introduced the key themes for 2014. Indonesia, Mobile and Ecommerce were a huge focus, and we expect this to continue into 2015. Interest in Programmatic and Data point to the future of advertising in the region. Continue reading “2014 in Review: Top 5 Digital in Asia Hot Topics”

Data, News, Programmatic

The Growing Importance of Audience Data and Programmatic Trading in Asia

March 25, 2014March 3, 2015 digitalinasia

Industry analysts regularly highlight the shift currently taking place in the way media is being traded, as the market moves from relationship driven buying to programmatically delivered electronic trading.

We’ve looked at this topic in detail previously in our series The New Digital Advertising Ecosystem, and it’s clear that programmatic will be an area of growing importance in Asia with a staggering 300% projected growth in APAC over 2014. Continue reading “The Growing Importance of Audience Data and Programmatic Trading in Asia”