The latest research from Jana shows the big gift for Indonesian and Vietnamese consumers this holiday season is a new Mobile. Indians want a camera more than anything, although in all surveyed Asian markets, the Mobile was a top 3 gift item.
The study also looks at the impact of ecommerce on holiday shopping, and interestingly over a quarter of respondents will do at least 50% of their holiday shopping online this year.
Tom Simpson is an investor, advisor, and writer working across AI, markets, media, and culture — tracking where value and attention are moving. He is the founder of AK3R, working selectively with founders, investors, and companies on strategy, while investing in and building businesses in digital markets. He writes the Hyperfuture Memo on Substack, on how AI is reshaping markets, media, and culture. He is also the founder and editor of Digital in Asia, an independent publication covering Asia's digital markets since 2013. He splits time between Vietnam, Singapore, and the UK.
