Mobile Phone Most Popular Holiday Gift in Indonesia and Vietnam

The latest research from Jana shows the big gift for Indonesian and Vietnamese consumers this holiday season is a new Mobile. Indians want a camera more than anything, although in all surveyed Asian markets, the Mobile was a top 3 gift item.

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The study also looks at the impact of ecommerce on holiday shopping, and interestingly over a quarter of respondents will do at least 50% of their holiday shopping online this year.

Find out more at the Jana site.

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Tom Simpson

Tom Simpson is the founder and editor of Digital in Asia, an independent publication covering Asia's digital economy since 2013. He writes the Hyperfuture Memo on Substack and is the founder of AK3R, his investing and advisory brand across gaming, AI, adtech, and digital media. Tom is based in Singapore.

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