Mobile Marketing in Asia

Vserv in partnership with the MMA have compiled a series of presentations covering key mobile consumer stats for many of the Asian markets. These provide comprehensive summaries of the mobile landscape in each market, covering apps, ads and social amongst other topics.

Here’s the latest South East Asia summary:

Below are links to the most recent decks for individual markets across Asia:

Indonesia (2013)

Singapore (2013)

Vietnam (2013)

Philippines (2013)

Malaysia (2013)

Thailand (2013)

Check out the Vserv Slideshare for the full list of presentations and plenty of other useful information.

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Tom Simpson

Tom Simpson is an investor, advisor, and writer working across AI, markets, media, and culture — tracking where value and attention are moving. He is the founder of AK3R, working selectively with founders, investors, and companies on strategy, while investing in and building businesses in digital markets. He writes the Hyperfuture Memo on Substack, on how AI is reshaping markets, media, and culture. He is also the founder and editor of Digital in Asia, an independent publication covering Asia's digital markets since 2013. He splits time between Vietnam, Singapore, and the UK.

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