Company Profiles

DANA in Indonesia: Its Business Model and Competition with GoPay and OVO

Smiling woman in a hijab holding a smartphone against a pink background

Dana has done something none of its Indonesian competitors have managed: it’s built a user base approaching 200 million[1] — roughly 70% of Indonesia’s population[1] — without being embedded inside … Read more

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Company Profiles

Tokopedia: ByteDance’s $1.5B Indonesia Ecommerce Bet

Long-exposure night view of Jakarta traffic and city towers

Tokopedia isn’t the company it was two years ago. What started in 2009 as a homegrown Indonesian marketplace — founded by William Tanuwijaya and Leontinus Alpha Edison to connect small-town … Read more

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Insights

Indonesia Digital Economy 2026: Market Size, Growth and Platform Competition

Indonesia's Digital Market in 2026: The Complete Overview

Indonesia’s digital economy is closing in on $100 billion in value,[1] powered by 229 million internet users (APJII, 2025)[2] across an archipelago of 17,000 islands. With a population of 284 … Read more

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Ecommerce

Digital Payments in Southeast Asia 2026: BNPL, QR Codes and the Decline of COD

Parcel marked COD in a shopping cart on a laptop keyboard

Digital wallets, account-to-account payments and buy-now-pay-later services are changing how Southeast Asian consumers pay online. However, payment preferences differ substantially by market, and cash on delivery remains part of the … Read more

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The DIA Briefing

Asia’s digital markets, every other week. Free.