How to Reach Asian Consumers During Ramadan
There are 240 million Muslims in Southeast Asia and 600 million Muslims in South Asia, representing a $2.2 trillion dollar market, and with Ramadan just around the corner, brands are … Read more
There are 240 million Muslims in Southeast Asia and 600 million Muslims in South Asia, representing a $2.2 trillion dollar market, and with Ramadan just around the corner, brands are … Read more
Citrix recently announced the release of research into The State of IT Complexity in Asia-Pacific and Japan that revealed over half of businesses in Singapore are struggling with complexity, coming in third … Read more
Get Craft recently surveyed 150+ Indonesian marketers asking about their digital & content marketing habits. 55% of marketers still lack clarity about how their digital marketing drives business objectives. Other key findings included: … Read more
The Google Consumer Barometer is a fantastic new tool to help you understand how people use the internet – both mobile and online – across the Asia. It’s a rich consumer … Read more
The latest MasterCard Mobile Shopping Survey covering Asia Pacific finds consumers embracing the convenience of mobile shopping. Almost half of consumers – around 45% in total – made a purchase using their … Read more
MicroAd Singapore today announced a Series A investment in Ambient Digital Group aiming to expand market share across South East Asia. MicroAd will also connect its programmatic ad platform to … Read more
For the latest in our seasonal review series we look at the top 5 topics on DIA over 2014. We aggregated info across Facebook, Twitter, Slideshare and here on site to … Read more
For the second in our seasonal review we look at our 5 top pieces of engaged content from DIA over 2014. Of course we’ve weighted our rankings so that content posted … Read more
‘Tis the season for a review, and we’re not ones to miss an excuse here at DIA. We’ll be looking back at top Digital in Asia content over the year, … Read more
Digital advertising investment across Asia-Pacific is projected to increase 17.9% to $41.07 billion this year, according to eMarketer’s latest estimates of global digital ad spending.