Programmatic

The New Digital Advertising Ecosystem part III

October 31, 2013 by Tom Simpson

For this latest post in our ongoing series looking at The New Digital Advertising Ecosystem, we wanted to go right back to basics, and look at an online advertising 101. … Read more

Data

The New Digital Advertising Ecosystem Part II

October 29, 2013 by Tom Simpson

We have already covered the new digital advertising ecosystem at a basic level in a previous post. Here we wanted to start looking at things in a little more detail with the … Read more

Benchmarks

Digital Benchmarking and Measurement

October 27, 2013 by Tom Simpson

“How much should we be paying per like on Facebook?” or “What is a good CTR for a display campaign?” are questions that will be familiar to anyone working in … Read more

Data

The New Digital Advertising Ecosystem

October 27, 2013 by Tom Simpson

Digital is evolving, but the new data-driven real time advertising ecosystem can be confusing. In an attempt to bring some much needed transparency to ad exchanges and display, Ad Exchanger have … Read more