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Category: Research

Research

Myanmar Digital Landscape 2020

March 12, 2020November 12, 2020 digitalinasia

Digital marketing in Myanmar has grown and changed at a startling rate in 2019, and this is set to continue in to 2020. With the fastest mobile data speeds in APAC behind Singapore and 90% smartphone penetration, mobile marketing is … Continue reading Myanmar Digital Landscape 2020

News, Research

Transparency and Ad Quality: Brand Safety Matters to Consumers

July 18, 2018November 2, 2018 digitalinasia

Following a spate of misplaced ad scandals and fake news controversies, brand safety is commonly acknowledged as one of the most pressing challenges currently facing marketers looking to reach digital audiences. But the impact on, and reaction of, consumers to issues … Continue reading Transparency and Ad Quality: Brand Safety Matters to Consumers

Research

Latest Digital in 2018 Global Report

January 31, 2018 digitalinasia

We Are Social have just released their latest Digital in 2018 report. The new 2018 Global Digital suite of reports reveals that there are more than 4 billion people around the world using the internet. More than 3 billion people around … Continue reading Latest Digital in 2018 Global Report

Programmatic, Research

Digital Transparency: Peeling the Programmatic Onion

December 21, 2017June 23, 2018 digitalinasia

A new survey from the ANA looking at how marketers are conducting their programmatic media buying, revealed that 85% of marketers are currently conducting programmatic initiatives, either in-house or with an agency. However, more than a third of respondents (35%) have … Continue reading Digital Transparency: Peeling the Programmatic Onion

Mobile, Research

Myanmar Big on Facebook and Mobile Gaming

November 29, 2017November 29, 2017 digitalinasia

Myanmar is a highly mobile market, backed up by the latest research showing 99% of households now own a SIM card. This points to an interesting dynamic where consumers own SIM cards to make calls, but will borrow a common … Continue reading Myanmar Big on Facebook and Mobile Gaming

Research, Social

Indonesia’s Digital and Content Marketing report

May 5, 2017May 10, 2017 digitalinasia

Get Craft recently surveyed 150+ Indonesian marketers asking about their digital & content marketing habits. 55% of marketers still lack clarity about how their digital marketing drives business objectives. Other key findings included: Marketers spend 31.5% of their budget on digital, 76% say this … Continue reading Indonesia’s Digital and Content Marketing report

Research

Interaction 2017: Group M Global Digital Forecasts

February 11, 2017May 5, 2017 digitalinasia

Each year GroupM publishes its overview and speculations on the state of digital marketing and its implications for advertisers. This year’s report – Interaction 2017  predicts that in 2017 digital’s share of ad investment in the developing world will at … Continue reading Interaction 2017: Group M Global Digital Forecasts

Insights, Research

Digital in Asia 2017 Overview

February 1, 2017November 28, 2017 digitalinasia

Digital growth accelerated over the previous 12 months in Asia Pacific, with internet users up 15% to pass the 1.9 billion mark. There are now also 4 billion mobile phone subscriptions across APAC, a penetration rate of 96%. These findings … Continue reading Digital in Asia 2017 Overview

Infographics, Research

Programmatic to hit $12.72bn ad spend in China over 2017

January 13, 2017 digitalinasia

We see a big year ahead for programmatic in China with projected 36.9% YOY growth. $12.72bn estimated ad spend will account for 57% of total digital advertising market. China Mobile Ad Revenues and Programmatic Ad Spend 2014-2017 [Infographic] Continue reading Programmatic to hit $12.72bn ad spend in China over 2017

Digital Landscapes, Mobile, Research

Myanmar 33 million mobile users, smartphone usage 80%

January 9, 2017February 5, 2018 digitalinasia

The online population of Myanmar is growing at a rapid pace, with Telenor claiming 13.7m subscribers in a recent release. 52% of customers are active data users. This matches MPT’s 14 million subscribers, and dwarfs Ooredoo’s reported 5 million subscribers. … Continue reading Myanmar 33 million mobile users, smartphone usage 80%

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