Digital is evolving, but the new data-driven real time advertising ecosystem can be confusing.
In an attempt to bring some much needed transparency to ad exchanges and display, Ad Exchanger have a great series of posts dealing with some common questions.
- What Is Programmatic Buying?
- What is Programmatic Selling?
- What Is Real-Time Bidding?
- What Is Big Data?
- What Is An Algorithm?
Let us know if there are any other issues you think need a simple explanation, and we can help with answers.