Private Marketplaces, also known as PMPs, are places where publishers offer their ad inventory to a selected group of advertisers. You may also hear buying in Private Marketplaces referred to as: Programmatic Premium Programmatic Direct Programmatic Guaranteed Programmatic Reserved Preferred … Continue reading The New Digital Advertising Ecosystem Part 7: Programmatic Direct and Private Marketplaces
In the latest in our series on programmatic we take a look at Agency Trading Desks (ATDs), the independent units within media agencies that specialise in programmatic buying. In Asia we often hear ATDs referred to as Internal Ad Networks, or … Continue reading The New Digital Advertising Ecosystem Part VI: Agency Trading Desks
The programmatic revolution knows no borders. The same transformation that North American and European ad markets have seen recently is now showing up in markets around the world – including Asia – as global marketers embrace programmatic. In fact 55% of … Continue reading The New Digital Advertising Ecosystem Part V: Programmatic goes Global
With advertisers set to spend more than $9 billion on programmatic buying by 2017, we all know the future is coming. However, confusion still exists about how ad exchanges and data driven buying really work.
In this latest in our series on the new Digital advertising ecosystem we look at the incredibly short but complex life cycle of a programmatic RTB ad. Continue reading “The New Digital Advertising Ecosystem Part IV: The Life of a Programmatic Ad Impression”
For this latest post in our ongoing series looking at The New Digital Advertising Ecosystem, we wanted to go right back to basics, and look at an online advertising 101. Understanding the evolution of the Digital media market over the last decade is a crucial part of understanding what is happening now. Continue reading “The New Digital Advertising Ecosystem part III”
We have already covered the new digital advertising ecosystem at a basic level in a previous post.
Here we wanted to start looking at things in a little more detail with the help of LUMA Partners. Continue reading “The New Digital Advertising Ecosystem Part II”
Digital is evolving, but the new data-driven real time advertising ecosystem can be confusing. In an attempt to bring some much needed transparency to ad exchanges and display, Ad Exchanger have a great series of posts dealing with some common questions. … Continue reading The New Digital Advertising Ecosystem