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Category: Video

Video
low angle view of lighting equipment on shelf

Trends 2023: AVIA – The Asia Video Industry Report 2023

January 2, 2023January 2, 2023 digitalinasia

The annual Asia Video Industry Report provides a comprehensive overview of the state of video in APAC at the end of 2022. The past year across Asia has been challenging, with the global pandemic testing the industry and the current … Continue reading Trends 2023: AVIA – The Asia Video Industry Report 2023

Blockchain, Gaming, Video

How Lower Ad Loads Benefit Marketers and Consumers

March 1, 2022March 28, 2022 digitalinasia

In recent years, there has been a flurry of new video services subsidised in part or entirely by advertising, many with a focus on delivering less advertising per hour than regular television broadcasts. Streaming services like HBO Max in the … Continue reading How Lower Ad Loads Benefit Marketers and Consumers

Gaming, Video

The New Digital-First Myanmar Consumer

November 11, 2020November 10, 2020 digitalinasia

COVID19 has had a huge impact on the digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping … Continue reading The New Digital-First Myanmar Consumer

Programmatic, Video

Ad Fraud, OTT and CTV: An Emerging Threat

November 10, 2020 digitalinasia

CTV is a fast growing digital media channel and, not surprisingly, a high growth environment for fraud. At its peak, a single fraud scheme accounted for more than 28% of total global programmatic CTV traffic. Incredible. We caught up with … Continue reading Ad Fraud, OTT and CTV: An Emerging Threat

Video

India and Singapore among the highest consumers of online video globally

November 2, 2019November 2, 2019 digitalinasia

Binge-watching of online video is on the rise amongst Singaporeans, who spend on average two hours, 35 minutes watching videos in each sitting according to the State of Online Video 2019 report. In addition to time spent, Singaporeans are also … Continue reading India and Singapore among the highest consumers of online video globally

Video

From Linear TV to OTT and Connected TV Advertising in Asia

April 9, 2019November 2, 2019 digitalinasia

  Global ad tech company IPONWEB (the super smart guys who built most of the programmatic infrastructure the industry relies on today) has set up a TV Solutions division to capitalise on the opportunities in the rapidly-growing digital TV sector. … Continue reading From Linear TV to OTT and Connected TV Advertising in Asia

Video

TV and Video Ads Converging Slowly as OTT Continues to Grow

March 5, 2019March 5, 2019 digitalinasia

We’ve all seen the huge rise of interest in programmatic over the past few years – what lies ahead for this technology? It has taken a number of years for media buying to adopt automated ways of transacting in the … Continue reading TV and Video Ads Converging Slowly as OTT Continues to Grow

Mobile, Video

Mobile to account for 62% of India digital ad spend by 2021

March 26, 2018June 5, 2018 digitalinasia

AppsFlyer has just released it’s “State of App Marketing in India” report, offering insights into India’s mobile marketing landscape, the latest trends and how to navigate India’s mobile ecosystem. India is the world’s fastest growing mobile market, faster than even … Continue reading Mobile to account for 62% of India digital ad spend by 2021

Augmented Reality, Video

Augmented Reality and Machine Learning to Impact Marketing in 2017

January 24, 2017June 25, 2018 digitalinasia

2016 was an eventful year for marketers: New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imaginations of marketers globally – as Nintendo’s new AR offering, Pokémon Go, took the world by storm. 2016 was also … Continue reading Augmented Reality and Machine Learning to Impact Marketing in 2017

Social, Video

How to do Compelling Social Video Content

November 17, 2015 digitalinasia

Touching video content from Unilever. 6 million children die before they reach the age of 5 due to infections like Diarrhea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This experiment taught Sangrahi how the … Continue reading How to do Compelling Social Video Content

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