Category Archives: Infographics

Programmatic to hit $12.72bn ad spend in China over 2017

We see a big year ahead for programmatic in China with projected 36.9% YOY growth. $12.72bn estimated ad spend will account for 57% of total digital advertising market.

China Mobile Ad Revenues and Programmatic Ad Spend 2014-2017 [Infographic]

china-infographic-en-03

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Digital Advertising Calculations Infographic

No matter how much we may want to avoid it, maths (or math to our American friends) is a big part of Digital advertising. In order to measure and optimise marketing we have to be comfortable with CPA, CPC, Conversion Rates and many more metrics and KPIs.

Almost everyone knows how to use total cost and number of conversions to calculate the CPA. But it’s actually surprisingly easy to get almost any number you need from an incomplete set of data on a digital report or media plan. For example with just CPC and CTR you can work backwards to CPM.

The infographic below shows all the common calculations in digital advertising – an easy cheat sheet for when your brain is on go slow and you just need to finish that report.

Digital Advertising Calculations [Infographic]
Digital marketing calculations

A Quick Guide to Social Media in China

China’s social media landscape has proven a fast moving target. Ogilvy have just released the latest in their guides to the market highlighting the (mostly) differences but sometimes surprising similarities to global platforms.

The big story is the continued rise of WeChat, with the Tencent owned platform taking on the role of multiple Western platforms in China. Video sharing makes a first appearance, inspired by Vine. The major players are Sina owned Meipai and Tencent’s 微视 plus WeChat’s “Sight” functionality.

One of the few western platforms not blocked in China remains LinkedIn. In a market where networking is done face-to-face there are questions as to cultural fit, but with a China office this is clearly a long term bet. There are definite opportunities for brands.

China Social Media Landscape [2015]

Social Media In China

Previous versions of the infographic can be found here.

2015 in Preview: Top 10 APAC Digital Trends 2015

2015 promises to be an exciting year for Digital Marketing and Media in Asia. The core metrics won’t feel that different from 2014, but there will be increased focus in a number of areas, alongside raised expectations as Asia expands and matures from a Digital perspective.

Here are the ten trends that, in DIA’s view, will change how online marketers across the region do business in the year ahead: Continue reading 2015 in Preview: Top 10 APAC Digital Trends 2015

Consumer Electronics Path to Purchase in Asia Pacific

Two in every three Asian shoppers has already researched and made a decision regarding which brand of consumer electronics product they will buy before they approach point-of-sale, online or offline, according to Text100’s Digital Index: APAC Consumer Electronics Study.

The research looks at how different information sources vary in importance at each stage of the customer journey for the consumer electronics sector. Continue reading Consumer Electronics Path to Purchase in Asia Pacific

The Rise of the Social Media Hashtag

In just a few years the hashtag has gone from a humble and obscure symbol, also known as the pound sign, to a powerful online tool. The # initially gained prominence on Twitter, but has spread to use across a plethora of other online social media platforms including Facebook and Instagram. Continue reading The Rise of the Social Media Hashtag

Asia Pacific Digital Marketing Readiness

A recent report from Adobe looks at the readiness of Asia Pacific marketers for Digital. The top line is that the industry is gaining in Digital confidence regionally, but budget and talent deficits are hampering development. Continue reading Asia Pacific Digital Marketing Readiness

Focus on… Vietnam’s Digital Landscape

In the third of our series covering individual Asian market Digital landscapes, we take a look at Vietnam.

With a population in excess of 90 million and internet penetration of 35.6%, Vietnam represents a huge opportunity for brands. 52% of Vietnamese consumers watch online video on a daily basis, meaning the transition of consumer attention from TV to alternative screens is happening at a rapid pace. Mobile penetration is around 145%, although with only 15.5 million 3G subscribers, and 69% of the population located in rural areas, the key consumer challenge still remains engagement on feature phones.

Below are five of the latest takeaway resources covering the key digital facts and figures for Vietnam. Continue reading Focus on… Vietnam’s Digital Landscape

Focus on… Indonesia’s Digital Landscape

Indonesia is one of the most exciting markets in Asia due to the sheer size of it’s 250m population. With 73m people online by end of 2013, Indonesia is Facebook’s second largest market globally, and Jakarta is the Twitter capital of the world. This is driven in part by a rapidly increasing smartphone penetration – currently standing at 24%.

Below are four of the latest takeaway resources that cover in detail the emerging Digital opportunity. Continue reading Focus on… Indonesia’s Digital Landscape