Focus on… Vietnam’s Digital Landscape

Please check out our latest digital trends and consumer landscape overview for Vietnam updated for 2018.

In the third of our series covering individual Asian market Digital landscapes, we take a look at Vietnam.

With a population in excess of 90 million and internet penetration of 35.6%, Vietnam represents a huge opportunity for brands. 52% of Vietnamese consumers watch online video on a daily basis, meaning the transition of consumer attention from TV to alternative screens is happening at a rapid pace. Mobile penetration is around 145%, although with only 15.5 million 3G subscribers, and 69% of the population located in rural areas, the key consumer challenge still remains engagement on feature phones.

Below are five of the latest takeaway resources covering the key digital facts and figures for Vietnam.

Group M Vietnam Digital Landscape (2013)

Comprehensive coverage of Mobile, Video and Web from the biggest agency group in Vietnam, Group M.

Vietnam Digital Landscape (2012)

A compilation of different datasources outlining key channels for Digital advertising and media.

Google ThinkDigital Landscape (2012)

Key trends shaping the Digital landscape according to Google, from Dec 2012.

TNS Mobile Life (2012)

Mobile facts and figures from global research conglomerate TNS.

Opera Vietnam Mobile Web Report (2013) [Infographic]

Focus on the Android and budget smartphone experience in Vietnam, an increasingly important growth area for 2014.

In terms of other resources, it is always worth checking out the excellent blog from Chandler Nguyen covering Digital Marketing in Vietnam. There is also a great collection of local language Vietnam brand infographics on Pinterest from Brands Vietnam. Beyond this the excellent Red Brand Builders blog tends to contain insightful comment on the brand and consumer experience in Vietnam, with coverage of Digital amongst other topics.
As always, if there are any resources we have missed, please let us know.