5 Digital Marketing Trends for South East Asia in 2014

Syndacast have just released an infographic covering five marketing trends to watch out for in South East Asia 2014. Worth taking a look.

  1. Female consumers gaining greater influence in Asia – 31% of women in Asia are chief income earners
  2. Social media is booming – 69% of Singaporeans have connected with brands on a social media site
  3. Organic food purchasing gaining popularity fast – 18% of consumers in Southeast Asia are willing to pay a little more for organic food and greens
  4. Indonesia will boom – The country’s GDP and number of middle class and affluent Indonesian consumers will double by 2020
  5. Mobile will dominate – There are already 895 million mobile users in the region.

Do you think there is anything missing from this list?

South East Asia 2014: Trends Digital Marketers “Must Know” [Infographic]

Trends-Digital-2014_updates3

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Tom Simpson

Tom Simpson is an investor, advisor, and writer working across AI, markets, media, and culture — tracking where value and attention are moving. He is the founder of AK3R, working selectively with founders, investors, and companies on strategy, while investing in and building businesses in digital markets. He writes the Hyperfuture Memo on Substack, on how AI is reshaping markets, media, and culture. He is also the founder and editor of Digital in Asia, an independent publication covering Asia's digital markets since 2013. He splits time between Vietnam, Singapore, and the UK.

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