APAC, the $6bn Mobile gaming opportunity
With close to $6 billion revenue, Asia Pacific is the largest mobile gaming market in the world. Led by Japan, China and South Korea, the category is still growing at … Read more
Mobile
Kenshoo launches new product suite targeting mobile advertising market
Kenshoo today announced the release of Kenshoo Infinity Suite, aimed at the mobile display advertising market, expected to be a growth area over 2015 in APAC. The new product connects to ad … Read more
Market Overview: The Rise of Asia’s Mobile Messaging Apps
The emergence of mobile messaging apps has been one of the big tech – in fact any news category – stories of recent years. Both globally and in Asia. Disrupting … Read more
Facebook announces new mobile targeting to help advertisers reach rural consumers
Consumers in Asia are coming online at a staggering rate, with the majority accessing the Internet via mobile networks. The flip side of this rapid change is that network speeds can vary … Read more
Half a Billion New Smartphone Users Across China, India, Vietnam and Indonesia in 2014
According to latest forecasts from Mediacells, consumers in India and China alone will buy almost 600m smartphones in 2014, comprising half of the global total. Smartphone penetration will grow fastest … Read more
Mobile Marketing in Asia
Vserv in partnership with the MMA have compiled a series of presentations covering key mobile consumer stats for many of the Asian markets. These provide comprehensive summaries of the mobile landscape in each … Read more
Asia a Digital Hot Spot, Hottest for Mobile
A new report from World Newsmedia Network looking at global Digital hot spots, highlights again the impact of mobile in Asia. With large parts of the region having higher mobile than desktop … Read more
The New Digital Advertising Ecosystem Part II
We have already covered the new digital advertising ecosystem at a basic level in a previous post. Here we wanted to start looking at things in a little more detail with the … Read more
Mobile Consumer Insights and Research for Asia
It is not easy to find Mobile research, consumer insights and stats for Asia. However, there are two sources that stand out in terms of their comprehensive coverage of Mobile … Read more