Kenshoo today announced the release of Kenshoo Infinity Suite, aimed at the mobile display advertising market, expected to be a growth area over 2015 in APAC. The new product connects to ad tech giant AppNexus, meaning clients can now activate search and social data across display and rapidly growing in-app placements on exchanges like MoPub, Nexage, and other select inventory sources.
“Since Kenshoo was founded, we’ve focused on helping businesses grow by solving the biggest marketing challenges,” said Yoav Izhar-Prato, co-founder and CEO of Kenshoo. “Today, the major issue for marketers is reaching their best audiences with premium inventory across channels and devices. The Kenshoo Infinity Suite puts mobile at the center and combines all our innovation into one signature package to drive performance.”
Kenshoo has been aggressive about it’s Asia expansion over the past year, launching Chinese and Japanese language versions of the platform, and opening a new Singapore office, complementing locations in Hong Kong, Tokyo, and Sydney.
“Our partnership with Kenshoo has enabled us to transform the digital journey across channels, platforms, and devices.” said Craig Ellis, CEO, Reprise Media in Sydney. “With the Kenshoo Infinity Suite, we will be able to take what’s been working within search marketing and apply customer intent data to drive performance in social, mobile, and display.”
As highlighted previously, Asia is a heavily Mobile led market from a consumer perspective. Mobile focused tools like this are a necessary building block for brands, marketers and agencies to direct spend more effectively into Mobile channels.