Digital Marketing and Consumer Trends Summary 2014
It’s that time of year again, as the industry gets out the crystal ball, and places bets for the next 12 months in Digital. Then of course waits to be … Read more
marketing
10 Things People Who Don’t Get Digital Say or Do
Everyone knows someone who works in marketing, advertising or media, but doesn’t get Digital. It could be a manager, client, or colleague. At best they’re incompetent, but the worst culprits are … Read more
Mobile Marketing in Asia
Vserv in partnership with the MMA have compiled a series of presentations covering key mobile consumer stats for many of the Asian markets. These provide comprehensive summaries of the mobile landscape in each … Read more
Asia a Digital Hot Spot, Hottest for Mobile
A new report from World Newsmedia Network looking at global Digital hot spots, highlights again the impact of mobile in Asia. With large parts of the region having higher mobile than desktop … Read more
The Rise of the Social Media Hashtag
In just a few years the hashtag has gone from a humble and obscure symbol, also known as the pound sign, to a powerful online tool. The # initially gained prominence … Read more
Mobile Phone Most Popular Holiday Gift in Indonesia and Vietnam
The latest research from Jana shows the big gift for Indonesian and Vietnamese consumers this holiday season is a new Mobile. Indians want a camera more than anything, although in all … Read more
Chinese Media Spend Lagging Behind Consumer Digital Habits
The rising Chinese middle class are spending more time with digital media, but advertisers have yet to reflect this shift with reallocated media budgets according to a new report. “The … Read more
Asia Pacific Digital Marketing Readiness
A recent report from Adobe looks at the readiness of Asia Pacific marketers for Digital. The top line is that the industry is gaining in Digital confidence regionally, but budget and talent deficits … Read more
Focus on… Vietnam’s Digital Landscape
Please check out our latest digital trends and consumer landscape overview for Vietnam updated for 2018. In the third of our series covering individual Asian market Digital landscapes, we take a look … Read more
Ecommerce in Emerging Asia
Ecommerce is very much in the news at the moment, with Rocket Internet launching their month long online promotion across Lazada, Zalora and Foodpanda, ebay launching in Indonesia, and mobile ecommerce … Read more