Everyone knows someone who works in marketing, advertising or media, but doesn’t get Digital. It could be a manager, client, or colleague.
At best they’re incompetent, but the worst culprits are the reason big businesses struggle, or even fail.
We asked brands, agencies and publishers across Asia to tell us about the most common problems they experience. The feedback was fascinating, and we think very familiar. Continue reading 10 Things People Who Don’t Get Digital Say or Do