We see a big year ahead for programmatic in China with projected 36.9% YOY growth. $12.72bn estimated ad spend will account for 57% of total digital advertising market. China Mobile Ad … Read more
No matter how much we may want to avoid it, maths (or math to our American friends) is a big part of Digital advertising. In order to measure and optimise … Read more
China’s social media landscape has proven a fast moving target. Ogilvy have just released the latest in their guides to the market highlighting the (mostly) differences but sometimes surprising similarities … Read more
2015 promises to be an exciting year for Digital Marketing and Media in Asia. The core metrics won’t feel that different from 2014, but there will be increased focus in … Read more
Syndacast have just released an infographic covering five marketing trends to watch out for in South East Asia 2014. Worth taking a look.
Two in every three Asian shoppers has already researched and made a decision regarding which brand of consumer electronics product they will buy before they approach point-of-sale, online or offline, … Read more
In just a few years the hashtag has gone from a humble and obscure symbol, also known as the pound sign, to a powerful online tool. The # initially gained prominence … Read more
A recent report from Adobe looks at the readiness of Asia Pacific marketers for Digital. The top line is that the industry is gaining in Digital confidence regionally, but budget and talent deficits … Read more
Please check out our latest digital trends and consumer landscape overview for Vietnam updated for 2018. In the third of our series covering individual Asian market Digital landscapes, we take a look … Read more
Indonesia is one of the most exciting markets in Asia due to the sheer size of it’s 250m population. With 73m people online by end of 2013, Indonesia is Facebook’s … Read more