Asia’s Digital Future in Focus
The comScore Digital Future in Focus reports provide some of the most comprehensive coverage of Asia’s Digital landscape. Industry leading research across a series of Asian markets, with insight into … Read more
The comScore Digital Future in Focus reports provide some of the most comprehensive coverage of Asia’s Digital landscape. Industry leading research across a series of Asian markets, with insight into … Read more
For this latest post in our ongoing series looking at The New Digital Advertising Ecosystem, we wanted to go right back to basics, and look at an online advertising 101. … Read more
Indonesia is one of the most exciting markets in Asia due to the sheer size of it’s 250m population. With 73m people online by end of 2013, Indonesia is Facebook’s … Read more
We have already covered the new digital advertising ecosystem at a basic level in a previous post. Here we wanted to start looking at things in a little more detail with the … Read more
It is not easy to find Mobile research, consumer insights and stats for Asia. However, there are two sources that stand out in terms of their comprehensive coverage of Mobile … Read more
“How much should we be paying per like on Facebook?” or “What is a good CTR for a display campaign?” are questions that will be familiar to anyone working in … Read more
Everyone in Digital knows that eMarketer is the best source of industry research. Period. We see eMarketer stats everywhere we go, on industry blogs and news pages. The problem is … Read more
The most comprehensive and easily digestible source of social media information for Asia is to be found courtesy of We Are Social Singapore. They have a series of presentations covering … Read more
This site and the Digital in Asia community is for everyone who works in Digital across Asia. With your help we hope to become the place to find resources and insight … Read more
Digital is evolving, but the new data-driven real time advertising ecosystem can be confusing. In an attempt to bring some much needed transparency to ad exchanges and display, Ad Exchanger have … Read more