Perfecting The Fundamentals of eCommerce with eTail Asia

The rise of eCommerce in Asia is a hot topic, as we have covered in previous articles, with online sales expected to reach $388bn across the region by the end of 2013, and forecasts from Forrester Research estimating a 30% uplift year on year for 2014. Parallel to this, advertising and technology spend from retailers is rapidly increasing in this space as they try to keep up with the online savvy Asian consumer audience.

To help you keep up to speed with eCommerce, we are partnering with eTail Asia to cover their Perfecting the Fundamentals of eCommerce conference. The event runs 11-13 March 2014 at the Amara Hotel, Singapore and is shaping up to attract the leading decision makers involved in the retail industry across Asia as they look to take advantage of online growth.

The inaugural eTail Asia in 2013 brought together over 200 senior online retail professionals throughout Asia and beyond. With over two thirds of the audience from either pure play online retailers, bricks and mortar retailers or brands, it was a real who’s who of Asian online retailers with great reviews.

The 2014 event will look to pull in a similar audience, with an increased focus on Mobile, and tangible insights on eCommerce covering practical takeaways on driving traffic, increasing conversion and capturing sales.

Headline sponsorship from Facebook and Zalora, and speakers including Jonathan Yabut of AirAsia and Damien Cummings from Samsung promise to make this an extremely worthwhile conference. Download the agenda here.

Key reasons to attend:

  • Attend the Mobile Commerce Summit on 11th March to learn how you can successfully integrate your mobile strategies with other marketing channels to truly grow traffic, improve engagement and increase revenue.
  • Attend on 12th March to hear real case studies from retailers who have had success in Asia. Plus get the opportunity to ask your pertinent questions in intimate formats such as the Creative Boardroom.
  • On the 13th March you will get a comprehensive step by step guide on how to successfully grow your e-commerce business internationally.

The dates for eTail Asia 2014 are 11-13 March 2014. Check out for more info and to book tickets. You can also link with eTail Asia on Twitter or Linked In.