Tom Simpson 
The latest MasterCard Mobile Shopping Survey covering Asia Pacific finds consumers embracing the convenience of mobile shopping. Almost half of consumers – around 45% in total – made a purchase using their … Read more
Mobile is a hot topic. Viewability is perhaps even hotter. Bring the two together and you have some sort of digital marketing nuclear volcano. Well maybe. Mobile viewability is a … Read more
Programmatic advertising seems to be taking over the world in 2015, and it’s importance is growing across Asian markets. In fact recent studies show that 3 out of 4 APAC brands to increase … Read more
Viewability was one of the hottest topics in Digital over 2014, but the buzz has eased off slightly since the release of the IAB standards. Concerns around fraud rumble on, with … Read more
China’s social media landscape has proven a fast moving target. Ogilvy have just released the latest in their guides to the market highlighting the (mostly) differences but sometimes surprising similarities … Read more
With close to $6 billion revenue, Asia Pacific is the largest mobile gaming market in the world. Led by Japan, China and South Korea, the category is still growing at … Read more
Kenshoo today announced the release of Kenshoo Infinity Suite, aimed at the mobile display advertising market, expected to be a growth area over 2015 in APAC. The new product connects to ad … Read more
2015 promises to be an exciting year for digital marketing across APAC. In ever timely fashion, the comprehensive We Are Social Annual Report confirms this potential, highlighting robust growth for social, digital … Read more
MicroAd Singapore today announced a Series A investment in Ambient Digital Group aiming to expand market share across South East Asia. MicroAd will also connect its programmatic ad platform to … Read more
2015 promises to be an exciting year for Digital Marketing and Media in Asia. The core metrics won’t feel that different from 2014, but there will be increased focus in … Read more