How Asian gamers actually spend their time and money — by market. Mobile MOBAs in SEA, mobile gacha in Japan, premium PC and console in Korea, and a regulated mainland Chinese market that still sets the pace globally.
A tour through the benchmarks that actually measure LLM performance in Asian languages — Nejumi, KMMLU, BnMMLU, SEA-HELM — and what they tell us about the frontier vs domestic gap.
A working tracker of where ChatGPT, Claude, Gemini, Grok, and the major Chinese LLMs are accessible across fifteen Asian markets. Last updated April 2026.
Japan is the world’s fourth-largest economy (IMF, October 2026)[1] with 107 million internet users and a digital advertising market that crossed ¥4 trillion (about $26-27 billion) in 2025[2] — yet … Read more
Japan’s AI market was valued at between USD 7.6 billion[1] and USD 11.8 billion in 2024,[2] with projections ranging from USD 26 billion[1] to USD 126 billion by 2030 — … Read more
The Asia Pacific AI market hit an estimated $102B in 2025. A country-by-country breakdown: China, India, Japan, Korea.
This past summer, Japan made a legislative manoeuvre that went surprisingly under the radar, particularly given a bright spotlight on the country’s innovations ahead of the 2020 Tokyo Olympics. The … Read more
Digital in Asia asked Jason Fairchild, Co-Founder of OpenX, one of the largest global sell-side platforms, to tell us about the state of programmatic advertising in Japan. Digital in Asia: … Read more
The latest MasterCard Mobile Shopping Survey covering Asia Pacific finds consumers embracing the convenience of mobile shopping. Almost half of consumers – around 45% in total – made a purchase using their … Read more
With close to $6 billion revenue, Asia Pacific is the largest mobile gaming market in the world. Led by Japan, China and South Korea, the category is still growing at … Read more
The DIA Briefing
Asia’s digital markets, every other week. Free.