2015 in Preview: Top 10 APAC Digital Trends 2015
2015 promises to be an exciting year for Digital Marketing and Media in Asia. The core metrics won’t feel that different from 2014, but there will be increased focus in … Read more
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Digital in Asia and eTail Asia join forces to promote eCommerce excellence
Digital in Asia is excited to announce an ongoing partnership with eTail Asia, the leading platform in Asia to help online retailers discover, develop and implement strategies to build a … Read more
2014 in Review: Top 5 Digital in Asia Articles
‘Tis the season for a review, and we’re not ones to miss an excuse here at DIA. We’ll be looking back at top Digital in Asia content over the year, … Read more
Market Overview: The Rise of Asia’s Mobile Messaging Apps
The emergence of mobile messaging apps has been one of the big tech – in fact any news category – stories of recent years. Both globally and in Asia. Disrupting … Read more
PWC Digital IQ study reveals appetite for change from the top
The latest PWC Digital IQ study shows that Asia CEOs lead the way on Digital. There is however concern on the ability of businesses in Asia to deliver transformational Digital strategies top … Read more
5 Digital Marketing Trends for South East Asia in 2014
Syndacast have just released an infographic covering five marketing trends to watch out for in South East Asia 2014. Worth taking a look.
Google creates new ‘Zero Moment of Truth’ Handbook Asia edition
Google has created a new edition of it’s online media and marketing handbook aimed at Asia, named “Winning the Zero Moment of Truth in Asia”. The Zero Moment of Truth is an … Read more
The Growing Importance of Audience Data and Programmatic Trading in Asia
Industry analysts regularly highlight the shift currently taking place in the way media is being traded, as the market moves from relationship driven buying to programmatically delivered electronic trading. We’ve … Read more
Digital Marketing and Consumer Trends Summary 2014
It’s that time of year again, as the industry gets out the crystal ball, and places bets for the next 12 months in Digital. Then of course waits to be … Read more
10 Things People Who Don’t Get Digital Say or Do
Everyone knows someone who works in marketing, advertising or media, but doesn’t get Digital. It could be a manager, client, or colleague. At best they’re incompetent, but the worst culprits are … Read more