Category Archives: News

2014 in Review: Top 5 Digital in Asia Hot Topics

For the latest in our seasonal review series we look at the top 5 topics on DIA over 2014.

We aggregated info across Facebook, Twitter, Slideshare and here on site to understand the topics that were hot over the year.

There aren’t many surprises – our Top 5 Most Engaged Content and Top 5 Articles reviews have already introduced the key themes for 2014. Indonesia, Mobile and Ecommerce were a huge focus, and we expect this to continue into 2015. Interest in Programmatic and Data point to the future of advertising in the region. Continue reading 2014 in Review: Top 5 Digital in Asia Hot Topics

Digital in Asia and eTail Asia join forces to promote eCommerce excellence

Digital in Asia is excited to announce an ongoing partnership with eTail Asia, the leading platform in Asia to help online retailers discover, develop and implement strategies to build a successful eCommerce business.

The focus is the eTail Asia 2015 conference, which will be held on 11-12 March 2015 in Singapore and presents a great opportunity for online retailers and marketers to expand their networks, listen to case-studies and interactive discussions, and stay informed on the latest innovation in online business across Asia. Continue reading Digital in Asia and eTail Asia join forces to promote eCommerce excellence

PWC Digital IQ study reveals appetite for change from the top

The latest PWC Digital IQ study shows that Asia CEOs lead the way on Digital. There is however concern on the ability of businesses in Asia to deliver transformational Digital strategies top to bottom. Continue reading PWC Digital IQ study reveals appetite for change from the top

APAC Digital Ad spend to grow almost 20% in 2014

Digital advertising investment across Asia-Pacific is projected to increase 17.9% to $41.07 billion this year, according to eMarketer’s latest estimates of global digital ad spending. Continue reading APAC Digital Ad spend to grow almost 20% in 2014

The Growing Importance of Audience Data and Programmatic Trading in Asia

Industry analysts regularly highlight the shift currently taking place in the way media is being traded, as the market moves from relationship driven buying to programmatically delivered electronic trading.

We’ve looked at this topic in detail previously in our series The New Digital Advertising Ecosystem, and it’s clear that programmatic will be an area of growing importance in Asia with a staggering 300% projected growth in APAC over 2014. Continue reading The Growing Importance of Audience Data and Programmatic Trading in Asia

IAB Digital Asia Video Series: Innovation, Creativity and Big Data

The IAB in Singapore has just created a series of videos around digital marketing and media in South East Asia, featuring interviews with a series of regional industry leaders. Continue reading IAB Digital Asia Video Series: Innovation, Creativity and Big Data

Asia a Digital Hot Spot, Hottest for Mobile

A new report from World Newsmedia Network looking at global Digital hot spots, highlights again the impact of mobile in Asia. With large parts of the region having higher mobile than desktop penetration, mobile internet is currently leading broadband and desktop and will do so for the foreseeable future. Continue reading Asia a Digital Hot Spot, Hottest for Mobile

Mobile Phone Most Popular Holiday Gift in Indonesia and Vietnam

The latest research from Jana shows the big gift for Indonesian and Vietnamese consumers this holiday season is a new Mobile. Indians want a camera more than anything, although in all surveyed Asian markets, the Mobile was a top 3 gift item. Continue reading Mobile Phone Most Popular Holiday Gift in Indonesia and Vietnam

Chinese Media Spend Lagging Behind Consumer Digital Habits

The rising Chinese middle class are spending more time with digital media, but advertisers have yet to reflect this shift with reallocated media budgets according to a new report.

“The Chinese middle class is not necessarily the richest, as a large number of young people are put into this category,” said Steven Chang, CEO of ZenithOptimedia Greater China, “but they definitely promise more wealth with a bigger purchasing power in the near future.” Continue reading Chinese Media Spend Lagging Behind Consumer Digital Habits