Kenshoo launches new product suite targeting mobile advertising market

Kenshoo today announced the release of Kenshoo Infinity Suite, aimed at the mobile display advertising market, expected to be a growth area over 2015 in APAC. The new product connects to ad tech giant AppNexus, meaning clients can now activate search and social data across display and rapidly growing in-app placements on exchanges like MoPub, Nexage, and other select inventory sources. Continue reading “Kenshoo launches new product suite targeting mobile advertising market”

MicroAd leads funding round for Ambient Digital in South East Asia

MicroAd Singapore today announced a Series A investment in Ambient Digital Group aiming to expand market share across South East Asia.

MicroAd will also connect its programmatic ad platform to Ambient Digital’s vast regional supply of inventory – a big win for programmatic ad buyers in South East Asia. Continue reading “MicroAd leads funding round for Ambient Digital in South East Asia”

2015 in Preview: Top 10 APAC Digital Trends 2015

2015 promises to be an exciting year for Digital Marketing and Media in Asia. The core metrics won’t feel that different from 2014, but there will be increased focus in a number of areas, alongside raised expectations as Asia expands and matures from a Digital perspective.

Here are the ten trends that, in DIA’s view, will change how online marketers across the region do business in the year ahead: Continue reading “2015 in Preview: Top 10 APAC Digital Trends 2015”

MicroAd CEO Discusses Strategy and The Future of Programmatic in APAC

MicroAd’s recently launched supply side platform, MicroAd COMPASS, aims to provide a groundbreaking solution for APAC publishers . Kentaro Watanabe, MicroAd CEO, reveals that their new SSP will support increasing demands in the growing RTB market and optimize publisher revenue. See his full interview with Digital in Asia below. Continue reading “MicroAd CEO Discusses Strategy and The Future of Programmatic in APAC”

2014 in Review: Top 5 Digital in Asia Hot Topics

For the latest in our seasonal review series we look at the top 5 topics on DIA over 2014.

We aggregated info across Facebook, Twitter, Slideshare and here on site to understand the topics that were hot over the year.

There aren’t many surprises – our Top 5 Most Engaged Content and Top 5 Articles reviews have already introduced the key themes for 2014. Indonesia, Mobile and Ecommerce were a huge focus, and we expect this to continue into 2015. Interest in Programmatic and Data point to the future of advertising in the region. Continue reading “2014 in Review: Top 5 Digital in Asia Hot Topics”

Digital in Asia and eTail Asia join forces to promote eCommerce excellence

Digital in Asia is excited to announce an ongoing partnership with eTail Asia, the leading platform in Asia to help online retailers discover, develop and implement strategies to build a successful eCommerce business.

The focus is the eTail Asia 2015 conference, which will be held on 11-12 March 2015 in Singapore and presents a great opportunity for online retailers and marketers to expand their networks, listen to case-studies and interactive discussions, and stay informed on the latest innovation in online business across Asia. Continue reading “Digital in Asia and eTail Asia join forces to promote eCommerce excellence”