The Rise of AI-Native Ad Buying
Digital advertising has become one of the most complex operational systems in modern business. Most people in the industry know this. Fewer have thought through what it actually demands. Ten … Read more
Insights
Why Vietnam Is Asia’s Most Underrated Gaming Powerhouse
Vietnam’s studios out-download China, but nobody talks about it. Tom Simpson on the revenue-download paradox hiding the world’s most interesting gaming story.
Rising Stars: The Emerging Giants of Asia Pacific’s Tech Scene
With the emergence of new verticals in the technology arena, Asia has become a hub of tech innovation and entrepreneurship, as well as a fertile ground for companies to grow … Read more
Trends 2023: Dentsu – 2023 Global Ad Spend Forecasts
According to the latest Dentsu global ad spend report, the global advertising market grew 8.0% in 2022, reaching a total of $713.6 billion, an increase of $53.0 billion. While the … Read more
Trends 2023: Forrester – APAC Predictions 2023
In the next year, successful business leaders will prioritize long-term growth and eliminate unproductive efforts. Companies in the Asia Pacific region are seeking new ways to thrive amid the global … Read more
Trends 2023: Talkwalker – Social Media Trends 2023
In 2023, brands will prioritize building trust with consumers. The past few years have been marked by numerous challenges, including the COVID-19 pandemic, lockdowns, supply chain disruptions, and economic uncertainty. … Read more
Trends 2023: Pinterest – Pinterest Predicts 2023
Pinterest is a platform that is frequently used for planning and envisioning the future. In fact, data shows that over the past three years, 80% of the consumer trends they … Read more
Trends 2023: Vayner3 – 8 Web3 Trends for Enterprises in 2023
The past two years have been significant for the development of Web3, cryptocurrency, and blockchain technology. The market has expanded significantly, with both highs and lows, and constant innovation. Vayner3, … Read more
Trends 2023: WARC – The Marketer’s Tookit 2023
WARC‘s annual Marketer’s Toolkit for 2023 includes reports designed to assist marketers in identifying and prioritizing areas of disruption within their industry, determining the most successful strategies to pursue, and … Read more
Gaming Trends 2023: The increasing involvement of major corporations and investors in the esports industry
This article is part of a 10 part series on gaming and esports trends for 2023 As the world of esports continues to grow and expand, it’s no surprise that … Read more