The conventional narrative about Lazada goes like this: it was the pioneer, then it was the incumbent, and now it is the cautionary tale. Alibaba poured somewhere between USD 7.4 … Read more
Digital advertising has become one of the most complex operational systems in modern business. Most people in the industry know this. Fewer have thought through what it actually demands. Ten … Read more
Vietnam’s studios out-download China, but nobody talks about it. Tom Simpson on the revenue-download paradox hiding the world’s most interesting gaming story.
With the emergence of new verticals in the technology arena, Asia has become a hub of tech innovation and entrepreneurship, as well as a fertile ground for companies to grow … Read more
According to the latest Dentsu global ad spend report, the global advertising market grew 8.0% in 2022, reaching a total of $713.6 billion, an increase of $53.0 billion. While the … Read more
In the next year, successful business leaders will prioritize long-term growth and eliminate unproductive efforts. Companies in the Asia Pacific region are seeking new ways to thrive amid the global … Read more
In 2023, brands will prioritize building trust with consumers. The past few years have been marked by numerous challenges, including the COVID-19 pandemic, lockdowns, supply chain disruptions, and economic uncertainty. … Read more
Pinterest is a platform that is frequently used for planning and envisioning the future. In fact, data shows that over the past three years, 80% of the consumer trends they … Read more
The past two years have been significant for the development of Web3, cryptocurrency, and blockchain technology. The market has expanded significantly, with both highs and lows, and constant innovation. Vayner3, … Read more
WARC‘s annual Marketer’s Toolkit for 2023 includes reports designed to assist marketers in identifying and prioritizing areas of disruption within their industry, determining the most successful strategies to pursue, and … Read more
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