5 Digital Marketing Trends for South East Asia in 2014
Syndacast have just released an infographic covering five marketing trends to watch out for in South East Asia 2014. Worth taking a look.
Tom Simpson
APAC Digital Ad spend to grow almost 20% in 2014
Digital advertising investment across Asia-Pacific is projected to increase 17.9% to $41.07 billion this year, according to eMarketer’s latest estimates of global digital ad spending.
The New Digital Advertising Ecosystem Part IV: The Life of a Programmatic Ad Impression
With advertisers set to spend more than $9 billion on programmatic buying by 2017, we all know the future is coming. However, confusion still exists about how ad exchanges and data … Read more
Google creates new ‘Zero Moment of Truth’ Handbook Asia edition
Google has created a new edition of it’s online media and marketing handbook aimed at Asia, named “Winning the Zero Moment of Truth in Asia”. The Zero Moment of Truth is an … Read more
Google killed the TV star?
What if Google invested in eye tracking technology free on every TV? They could do it in partnership with TV manufacturers, and under the auspices of measuring smart TV (read … Read more
Focus on… The Philippines’ Digital Landscape
In number four in our series covering individual Asian market digital landscapes, we take a look at The Philippines. With a population of almost 100 million, around half of which are … Read more
The Growing Importance of Audience Data and Programmatic Trading in Asia
Industry analysts regularly highlight the shift currently taking place in the way media is being traded, as the market moves from relationship driven buying to programmatically delivered electronic trading. We’ve … Read more
Half a Billion New Smartphone Users Across China, India, Vietnam and Indonesia in 2014
According to latest forecasts from Mediacells, consumers in India and China alone will buy almost 600m smartphones in 2014, comprising half of the global total. Smartphone penetration will grow fastest … Read more
IAB Digital Asia Video Series: Innovation, Creativity and Big Data
The IAB in Singapore has just created a series of videos around digital marketing and media in South East Asia, featuring interviews with a series of regional industry leaders.
Digital Marketing and Consumer Trends Summary 2014
It’s that time of year again, as the industry gets out the crystal ball, and places bets for the next 12 months in Digital. Then of course waits to be … Read more