Tag Archives: marketing

Focus on… Vietnam’s Digital Landscape

Please check out our latest digital trends and consumer landscape overview for Vietnam updated for 2018.

In the third of our series covering individual Asian market Digital landscapes, we take a look at Vietnam.

With a population in excess of 90 million and internet penetration of 35.6%, Vietnam represents a huge opportunity for brands. 52% of Vietnamese consumers watch online video on a daily basis, meaning the transition of consumer attention from TV to alternative screens is happening at a rapid pace. Mobile penetration is around 145%, although with only 15.5 million 3G subscribers, and 69% of the population located in rural areas, the key consumer challenge still remains engagement on feature phones.

Below are five of the latest takeaway resources covering the key digital facts and figures for Vietnam. Continue reading Focus on… Vietnam’s Digital Landscape

Ecommerce in Emerging Asia

Ecommerce is very much in the news at the moment, with Rocket Internet launching their month long online promotion across Lazada, Zalora and Foodpanda, ebay launching in Indonesia, and mobile ecommerce projected to hit $2.4bn revenue in Singapore by 2015. Continue reading Ecommerce in Emerging Asia

Focus on… Thailand’s Digital Landscape

In the second of our series focusing on individual market Digital landscapes, we look at Thailand.

With consistent long term economic growth, Thailand is now one of the key countries contributing to the emerging global middle class. This rise in wealth puts Thailand ahead of other South East Asian markets in some ways in terms of the maturity of the online ecosystem. As of Q2 2013 mobile devices in use across Thailand reached 90m, exceeding the total population of the country, while Facebook in Thailand grew to 24m users in Q3 2013, a huge rise of 33% in over Q2. Continue reading Focus on… Thailand’s Digital Landscape

Asia’s Digital Future in Focus

The comScore Digital Future in Focus reports provide some of the most comprehensive coverage of Asia’s Digital landscape. Industry leading research across a series of Asian markets, with insight into search, social, online advertising, mobile and e-commerce. Continue reading Asia’s Digital Future in Focus

The New Digital Advertising Ecosystem part III

For this latest post in our ongoing series looking at The New Digital Advertising Ecosystem, we wanted to go right back to basics, and look at an online advertising 101. Understanding the evolution of the Digital media market over the last decade is a crucial part of understanding what is happening now. Continue reading The New Digital Advertising Ecosystem part III

Focus on… Indonesia’s Digital Landscape

Indonesia is one of the most exciting markets in Asia due to the sheer size of it’s 250m population. With 73m people online by end of 2013, Indonesia is Facebook’s second largest market globally, and Jakarta is the Twitter capital of the world. This is driven in part by a rapidly increasing smartphone penetration – currently standing at 24%.

Below are four of the latest takeaway resources that cover in detail the emerging Digital opportunity. Continue reading Focus on… Indonesia’s Digital Landscape

The New Digital Advertising Ecosystem Part II

We have already covered the new digital advertising ecosystem at a basic level in a previous post.

Here we wanted to start looking at things in a little more detail with the help of LUMA Partners. Continue reading The New Digital Advertising Ecosystem Part II

Mobile Consumer Insights and Research for Asia

It is not easy to find Mobile research, consumer insights and stats for Asia. However, there are two sources that stand out in terms of their comprehensive coverage of Mobile for the region, including local markets. Continue reading Mobile Consumer Insights and Research for Asia

Digital Benchmarking and Measurement

“How much should we be paying per like on Facebook?” or “What is a good CTR for a display campaign?” are questions that will be familiar to anyone working in Digital. Benchmarks are a constant topic of discussion, and it’s only natural that we want to understand whether we are doing better or worse than everyone else.

It is not easy to find Asia specific benchmarks, but this post is a fairly comprehensive list of all the resources available. Where there are no local benchmarks, more general industry specific or global benchmarks can still help us understand performance, so we have included the best of these. Continue reading Digital Benchmarking and Measurement

Custom eMarketer Search Tool

Everyone in Digital knows that eMarketer is the best source of industry research. Period. We see eMarketer stats everywhere we go, on industry blogs and news pages.

The problem is that when you go to the site, you quickly find that without a subscription, it’s hard to get the info you need on demand. It’s simply a long list of latest press releases. Plenty of raw material, but how do you make sense of it?

We’ve created a Custom eMarketer Search Tool that allows you to use Google to directly search the eMarketer database. This gives you all the latest eMarketer info in the public domain at your fingertips.

The depth of info available is incredible.

Of course a full subscription will get you even more goodness, and may well be worth the cost.

It’s also worth signing up for the eMarketer Newsletter to get the latest stats delivered to your email inbox.