The Inside Line: The Death of Agencies
What with the yo-yoing of WPP, profit warnings, and Sir Martin Sorrell’s career, all in the shadow of the rise of the management consultants, you may be just as captivated … Read more
marketing
2018 is “The Year of App” for World Cup marketing
From 14 June to 15 July, almost half of the world’s population will divert its attention to the 32 hopefuls fighting it out for the 2018 FIFA World Cup in … Read more
Sales increase for 51% of online retailers in SEA and Taiwan over past year
Fashion is the biggest ecommerce category, while payment methods and delivery issues are the biggest concerns for online retailers and marketers in Southeast Asia and Taiwan, according to a new … Read more
Mobile to account for 62% of India digital ad spend by 2021
AppsFlyer has just released it’s “State of App Marketing in India” report, offering insights into India’s mobile marketing landscape, the latest trends and how to navigate India’s mobile ecosystem. India … Read more
Myanmar Digital Trends 2018
Myanmar is going through a digital transformation. AdsMy, a local marketing tech platform, have produced a trends deck covering digital marketing and consumer behaviour for Myanmar in 2018. Programmatic, mobile, video, … Read more
New Tech Heats Up APAC Ecommerce Market
Criteo launched two new solutions in APAC this week – Criteo Audience Match and Criteo Kinetic Design with Video – to help retailers and brands deliver seamless and relevant shopping experiences across all … Read more
Myanmar Big on Facebook and Mobile Gaming
Myanmar is a highly mobile market, backed up by the latest research showing 99% of households now own a SIM card. This points to an interesting dynamic where consumers own … Read more
8 Mobile Trends for 2018
With Mobile quickly becoming the go to channel for brands, there is a quiet revolution happening in the world of marketing. Mobile is growing up, and getting serious as it … Read more
Indonesia’s Digital and Content Marketing report
Get Craft recently surveyed 150+ Indonesian marketers asking about their digital & content marketing habits. 55% of marketers still lack clarity about how their digital marketing drives business objectives. Other key findings included: … Read more
iKorea: Media Reps – Past, Present, and Future
iKorea is a new column by Soyoon Bach, a Digital Marketing professional in Seoul, covering developments in the Korean digital ecosystem. If you work in advertising in Korea, you will … Read more