Indonesia’s Digital and Content Marketing report

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Get Craft recently surveyed 150+ Indonesian marketers asking about their digital & content marketing habits. 55% of marketers still lack clarity about how their digital marketing drives business objectives. Other key findings included:
  • Marketers spend 31.5% of their budget on digital, 76% say this is an increase
  • Average and Median digital marketing budget of IDR 1.9 billion / year and IDR 875 million / year, respectively
  • Digital marketers’ key problems are around budget restraints & skills/resources gaps
  • Customer experience & content marketing are the most exciting growth opportunities
  • Content marketing is generally used for engagement & awareness – but B2B measures primarily lead generation
  • Written articles and videos are the most effective content marketing types
  • B2B brands prefer more to invest in dedicated in-house content team, whilst B2C relies more in agencies

You can download the full report here.

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Tom Simpson

Tom Simpson is an investor, advisor, and writer working across AI, markets, media, and culture — tracking where value and attention are moving. He is the founder of AK3R, working selectively with founders, investors, and companies on strategy, while investing in and building businesses in digital markets. He writes the Hyperfuture Memo on Substack, on how AI is reshaping markets, media, and culture. He is also the founder and editor of Digital in Asia, an independent publication covering Asia's digital markets since 2013. He splits time between Vietnam, Singapore, and the UK.

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