This latest online retail overview from iPrice compares Southeast Asia’s major e-commerce players based on their average quarterly traffic, mobile application ranking and also looks at general market trends. Continue reading Southeast Asian Map of E-commerce Consumer Insights
Ever need data to help you understand the latest digital trends and audience behaviours? Good news: DataReportal is a complete online collection of all the reports published by We Are Social and Hootsuite over the past 7 years, and it’s … Continue reading All the Digital Numbers You’ll Ever Need
With a population of more than 96 million, a median age of 30 years, and internet penetration standing at 50 million, or just over 54% of local population, Vietnam is a young and dynamic market representing a huge commercial opportunity for brands, marketers … Continue reading Vietnam: Digital Trends & Consumer Landscape Overview
Digital ad spend in South East Asia is set to grow 13% in 2018, accounting for 21% of total regional media budget. That’s up from just 13% of regional ad budgets in 2015. Growth will then slow to 5% YOY … Continue reading SEA Digital Ad Spend to grow 13% in 2018
The online population of Myanmar is growing at a rapid pace, with Telenor claiming 13.7m subscribers in a recent release. 52% of customers are active data users. This matches MPT’s 14 million subscribers, and dwarfs Ooredoo’s reported 5 million subscribers. … Continue reading Myanmar 33 million mobile users, smartphone usage 80%
With overall access to the Internet in China increasing, it’s interesting to understand who is going online, and how they are getting there. Chinese internet users are more likely to be under the age of 30, have a higher education than previous … Continue reading China’s Digital Advertising Consumer Landscape
We Are Social’s comprehensive new Digital in 2016 report presents internet, social media, and mobile insights for Asia. As always, not a lot missing here with stats from Australia to Japan via Myanmar. Enjoy. Continue reading 2016 in Preview: Digital in 2016
We Are Social Singapore have just released their latest report, with all the numbers you need to understand the state of the digital landscape in Southeast Asia in Q4 2015. With total internet users up 12% since March it’s been a busy … Continue reading Digital in South East Asia Q4 2015 Report
2015 promises to be an exciting year for digital marketing across APAC. In ever timely fashion, the comprehensive We Are Social Annual Report confirms this potential, highlighting robust growth for social, digital and mobile in the region over the coming 12 months.
As we saw in 2014, rising mobile adoption is increasingly THE dominant regional consumer trend. With more than 3.7 billion mobile phone connections, it comes almost as a surprise that only 22% of Asian consumers make use of mobile social services like WhatsApp or WeChat. Prepare for big increases – 2015, the year of mobile squared? Continue reading “APAC Social and Mobile Usage to Surge in 2015”
In number four in our series covering individual Asian market digital landscapes, we take a look at The Philippines.
With a population of almost 100 million, around half of which are under 23, The Philippines presents a compelling story of opportunity for brands and investors. Continue reading “Focus on… The Philippines’ Digital Landscape”