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Rising Stars: The Emerging Giants of Asia Pacific’s Tech Scene
With the emergence of new verticals in the technology arena, Asia has become a hub of tech innovation and entrepreneurship, as well as a fertile ground for companies to grow and thrive. According to a recent KPMG and HSBC analysis, the region is undergoing a dramatic business transition, with fast-growing enterprises capitalizing on the potential…
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Trends 2023: Dentsu – 2023 Global Ad Spend Forecasts
According to the latest Dentsu global ad spend report, the global advertising market grew 8.0% in 2022, reaching a total of $713.6 billion, an increase of $53.0 billion. While the market started the year strong, growth slowed as the year progressed due to economic uncertainty. Out of the 58 markets analyzed, over a third revised…
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Trends 2023: Forrester – APAC Predictions 2023
In the next year, successful business leaders will prioritize long-term growth and eliminate unproductive efforts. Companies in the Asia Pacific region are seeking new ways to thrive amid the global economic downturn, with Martech adoption, greenwashing, consumer trust and automation top of mind. However, it will be challenging for these firms to find a balance…
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Trends 2023: Talkwalker – Social Media Trends 2023
In 2023, brands will prioritize building trust with consumers. The past few years have been marked by numerous challenges, including the COVID-19 pandemic, lockdowns, supply chain disruptions, and economic uncertainty. As a result, consumers have become more demanding and less loyal, and many brands have struggled to keep up. However, 2023 will mark a turning…
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Trends 2023: Pinterest – Pinterest Predicts 2023
Pinterest is a platform that is frequently used for planning and envisioning the future. In fact, data shows that over the past three years, 80% of the consumer trends they have predicted in reports actually came to fruition. This report, called Pinterest Predicts, is not just a retrospective on the past year’s trends. Instead, it…
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Trends 2023: Vayner3 – 8 Web3 Trends for Enterprises in 2023
The past two years have been significant for the development of Web3, cryptocurrency, and blockchain technology. The market has expanded significantly, with both highs and lows, and constant innovation. Vayner3, has grown from a small group of cryptocurrency enthusiasts to a full-service Web3 consulting firm with over 25 enterprise clients in various industries, such as…
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Trends 2023: WARC – The Marketer’s Tookit 2023
WARC‘s annual Marketer’s Toolkit for 2023 includes reports designed to assist marketers in identifying and prioritizing areas of disruption within their industry, determining the most successful strategies to pursue, and taking advantage of emerging opportunities. This is the 12th edition of the toolkit. In 2022, we hoped to leave the economic turmoil caused by the…
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Gaming Trends 2023: The increasing involvement of major corporations and investors in the esports industry
This article is part of a 10 part series on gaming and esports trends for 2023 As the world of esports continues to grow and expand, it’s no surprise that major corporations and investors are starting to take notice. In recent years, we’ve seen an influx of big-name companies and investors getting involved in the…
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Gaming Trends 2023: The emergence of virtual reality (VR) and augmented reality (AR) technology in the gaming and esports industry
This article is part of a 10 part series on gaming and esports trends for 2023 The gaming and esports industry has seen a surge in the use of virtual reality (VR) and augmented reality (AR) technology in recent years. These technologies allow players to fully immerse themselves in the gaming experience, providing a level…
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Gaming Trends 2023: The rise of streaming platforms and content creators in the gaming and esports industry
This article is part of a 10 part series on gaming and esports trends for 2023 In recent years, the gaming and esports industry has seen a significant rise in the popularity of streaming platforms and content creators. With the rise of platforms such as Twitch and YouTube, more and more gamers are taking to…
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