Get Craft recently surveyed 150+ Indonesian marketers asking about their digital & content marketing habits. 55% of marketers still lack clarity about how their digital marketing drives business objectives. Other key findings included: … Read more
MediaMath has announced the launch of a curated publisher marketplace product to deliver premium, high quality media. With the brand safety questions around social media and UGC environments right now, this … Read more
iKorea is a new column by Soyoon Bach, a Digital Marketing professional in Seoul, covering developments in the Korean digital ecosystem. If you work in advertising in Korea, you will … Read more
Aparna Krishnan, Associate Director of Strategic Planning, Mindshare, Malaysia From the Internet of People (IOP) to Internet of Things (IOT): we are at the cynosure of behavioural change and technology. … Read more
The UK recently kicked off its largest ever international trade and investment marketing campaign. Aimed at international businesses and governments the campaign plans to showcase the UK’s trade and investment opportunities … Read more
Each year GroupM publishes its overview and speculations on the state of digital marketing and its implications for advertisers. This year’s report – Interaction 2017 predicts that in 2017 digital’s … Read more
A lot has changed in the world of social media, but we think these four points deserve a special mention: The NYTimes Joins Snapchat Discover In seeing the most respected … Read more
Digital growth accelerated over the previous 12 months in Asia Pacific, with internet users up 15% to pass the 1.9 billion mark. There are now also 4 billion mobile phone … Read more
2016 was an eventful year for marketers: New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imaginations of marketers globally – as Nintendo’s new AR offering, … Read more
Facebook has admitted to misleading advertisers on key metrics for the third time in as many months. On this occasion it’s a discrepancy between the number of likes and shares … Read more