Digital in Asia 2017 Overview
Digital growth accelerated over the previous 12 months in Asia Pacific, with internet users up 15% to pass the 1.9 billion mark. There are now also 4 billion mobile phone … Read more
technology
Augmented Reality and Machine Learning to Impact Marketing in 2017
2016 was an eventful year for marketers: New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imaginations of marketers globally – as Nintendo’s new AR offering, … Read more
More Facebook measurement errors – when will brands lose patience?
Facebook has admitted to misleading advertisers on key metrics for the third time in as many months. On this occasion it’s a discrepancy between the number of likes and shares … Read more
APAC Content Marketing Predictions for 2017
2016 was the year where content marketing went from a discussion point to a business imperative in Asia. But what’s next? What are the trends we expect to see in … Read more
Data and Automation will Drive Programmatic in APAC
Programmatic advertising seems to be taking over the world in 2015, and it’s importance is growing across Asian markets. In fact recent studies show that 3 out of 4 APAC brands to increase … Read more