iKorea is a column by Soyoon Bach, a Digital Marketing professional in Seoul, covering developments in the Korean digital ecosystem. Programmatic media buying is a powerful infant. While the technology itself … Read more
With Mobile quickly becoming the go to channel for brands, there is a quiet revolution happening in the world of marketing. Mobile is growing up, and getting serious as it … Read more
By Tom Simpson Please check out our latest overview of the Facebook and Google advertising duopoly updated with 2018 data. A quick check of their books reveals that in the first … Read more
Get Craft recently surveyed 150+ Indonesian marketers asking about their digital & content marketing habits. 55% of marketers still lack clarity about how their digital marketing drives business objectives. Other key findings included: … Read more
MediaMath has announced the launch of a curated publisher marketplace product to deliver premium, high quality media. With the brand safety questions around social media and UGC environments right now, this … Read more
iKorea is a new column by Soyoon Bach, a Digital Marketing professional in Seoul, covering developments in the Korean digital ecosystem. If you work in advertising in Korea, you will … Read more
Aparna Krishnan, Associate Director of Strategic Planning, Mindshare, Malaysia From the Internet of People (IOP) to Internet of Things (IOT): we are at the cynosure of behavioural change and technology. … Read more
The UK recently kicked off its largest ever international trade and investment marketing campaign. Aimed at international businesses and governments the campaign plans to showcase the UK’s trade and investment opportunities … Read more
Each year GroupM publishes its overview and speculations on the state of digital marketing and its implications for advertisers. This year’s report – Interaction 2017 predicts that in 2017 digital’s … Read more
A lot has changed in the world of social media, but we think these four points deserve a special mention: The NYTimes Joins Snapchat Discover In seeing the most respected … Read more