The latest research from Jana shows the big gift for Indonesian and Vietnamese consumers this holiday season is a new Mobile. Indians want a camera more than anything, although in all surveyed Asian markets, the Mobile was a top 3 gift item. Continue reading Mobile Phone Most Popular Holiday Gift in Indonesia and Vietnam
Please check out our latest digital trends and consumer landscape overview for Vietnam updated for 2018.
In the third of our series covering individual Asian market Digital landscapes, we take a look at Vietnam.
With a population in excess of 90 million and internet penetration of 35.6%, Vietnam represents a huge opportunity for brands. 52% of Vietnamese consumers watch online video on a daily basis, meaning the transition of consumer attention from TV to alternative screens is happening at a rapid pace. Mobile penetration is around 145%, although with only 15.5 million 3G subscribers, and 69% of the population located in rural areas, the key consumer challenge still remains engagement on feature phones.
Below are five of the latest takeaway resources covering the key digital facts and figures for Vietnam. Continue reading Focus on… Vietnam’s Digital Landscape
In the second of our series focusing on individual market Digital landscapes, we look at Thailand.
With consistent long term economic growth, Thailand is now one of the key countries contributing to the emerging global middle class. This rise in wealth puts Thailand ahead of other South East Asian markets in some ways in terms of the maturity of the online ecosystem. As of Q2 2013 mobile devices in use across Thailand reached 90m, exceeding the total population of the country, while Facebook in Thailand grew to 24m users in Q3 2013, a huge rise of 33% in over Q2. Continue reading Focus on… Thailand’s Digital Landscape
The comScore Digital Future in Focus reports provide some of the most comprehensive coverage of Asia’s Digital landscape. Industry leading research across a series of Asian markets, with insight into search, social, online advertising, mobile and e-commerce. Continue reading Asia’s Digital Future in Focus
We have already covered the new digital advertising ecosystem at a basic level in a previous post.
Here we wanted to start looking at things in a little more detail with the help of LUMA Partners. Continue reading The New Digital Advertising Ecosystem Part II
It is not easy to find Mobile research, consumer insights and stats for Asia. However, there are two sources that stand out in terms of their comprehensive coverage of Mobile for the region, including local markets. Continue reading Mobile Consumer Insights and Research for Asia
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