Skip to content
Digital in Asia

Digital in Asia

Digital in Asia

  • Marketing
    • Mobile
    • Data
    • Programmatic
    • Search
    • Social
    • Video
  • Ecommerce
  • Web3
  • Gaming
  • Markets
    • China
    • Hong Kong
    • India
    • Indonesia
    • Japan
    • Philippines
    • Malaysia
    • Myanmar
    • Singapore
    • South Korea
    • Thailand
    • Vietnam
  • Digital Thinking
    • Focus on…
      • Indonesia
      • Thailand
      • Vietnam
      • Philippines
    • The New Digital Advertising Ecosystem
      • Part 1: Programmatic, Big Data and Algorithms
      • Part 2: Lumascapes
      • Part 3: Display Advertising 101
      • Part 4: The Life of a Programmatic Ad Impression
      • Part 5: Programmatic Goes Global
      • Part 6: Agency Trading Desks
      • Part 7: Deal IDs and PMPs
  • Connect
    • Contact
    • About
    • Newsletter
    • Twitter

Tag: advertising

Audio

Audio Advertising: Finding the Proverbial Needle in the Haystack

July 17, 2018November 2, 2018 digitalinasia

Today, consumers are constantly bombarded with messages from every platform available on a daily basis. However, as marketers, we need to ask the question, is this truly effective? Content marketing in the age of data often focuses on understanding what … Continue reading Audio Advertising: Finding the Proverbial Needle in the Haystack

Insights, News

A Duopoly of Convenience: Facebook & Google Tap New Growth in APAC

June 25, 2018July 16, 2018 digitalinasia

by Tom Simpson Latest data reveals that in Q1 2018, Facebook and Google ad revenue grew by 40% year-on-year across Asia Pacific (ex. China), while ‘The Rest’ – every publisher and ad tech business outside the duopoly – saw a … Continue reading A Duopoly of Convenience: Facebook & Google Tap New Growth in APAC

Digital Landscapes, Insights
vietnam-digital-trends

Vietnam: Digital Trends & Consumer Landscape Overview

June 18, 2018June 23, 2018 digitalinasia

With a population of more than 96 million, a median age of 30 years, and internet penetration standing at 50 million, or just over 54% of local population, Vietnam is a young and dynamic market representing a huge commercial opportunity for brands, marketers … Continue reading Vietnam: Digital Trends & Consumer Landscape Overview

Insights, News

Asia’s Top 1000 Brands – Movers and Shakers

June 8, 2018July 22, 2018 digitalinasia

Campaign Asia has just released it’s annual Top 1000 brands survey, covering the biggest brands with Asian consumers, the brands that have risen and fallen furthest in the top 100 in the last year, plus the top 10 smartphone and … Continue reading Asia’s Top 1000 Brands – Movers and Shakers

Benchmarks, Digital Landscapes

SEA Digital Ad Spend to grow 13% in 2018

June 7, 2018June 23, 2018 digitalinasia

Digital ad spend in South East Asia is set to grow 13% in 2018, accounting for 21% of total regional media budget. That’s up from just 13% of regional ad budgets in 2015. Growth will then slow to 5% YOY … Continue reading SEA Digital Ad Spend to grow 13% in 2018

Mobile

2018 is “The Year of App” for World Cup marketing

June 4, 2018June 23, 2018 digitalinasia

From 14 June to 15 July, almost half of the world’s population will divert its attention to the 32 hopefuls fighting it out for the 2018 FIFA World Cup in Russia. In the periphery, marketers will engage in a battle … Continue reading 2018 is “The Year of App” for World Cup marketing

Artificial Intelligence, Data

Lack of data in creativity leading cause of wasted digital ad spend

April 10, 2018June 25, 2018 digitalinasia

Data is a hot topic right now, with the upcoming impact of GDPR top of mind for marketers in the region right now, but according to the latest white paper from IAB Singapore, poor data application in the creative process … Continue reading Lack of data in creativity leading cause of wasted digital ad spend

Mobile, Video

Mobile to account for 62% of India digital ad spend by 2021

March 26, 2018June 5, 2018 digitalinasia

AppsFlyer has just released it’s “State of App Marketing in India” report, offering insights into India’s mobile marketing landscape, the latest trends and how to navigate India’s mobile ecosystem. India is the world’s fastest growing mobile market, faster than even … Continue reading Mobile to account for 62% of India digital ad spend by 2021

Mobile, Programmatic

Myanmar Digital Trends 2018

February 1, 2018February 1, 2018 digitalinasia

Myanmar is going through a digital transformation. AdsMy, a local marketing tech platform, have produced a trends deck covering digital marketing and consumer behaviour for Myanmar in 2018. Programmatic, mobile, video, native and digital advertising are all highlighted as growth areas. … Continue reading Myanmar Digital Trends 2018

Data, Ecommerce

New Tech Heats Up APAC Ecommerce Market

December 1, 2017December 1, 2017 digitalinasia

Criteo launched two new solutions in APAC this week – Criteo Audience Match and Criteo Kinetic Design with Video – to help retailers and brands deliver seamless and relevant shopping experiences across all devices and channels. Using customer relationship management (CRM) or data … Continue reading New Tech Heats Up APAC Ecommerce Market

Posts navigation

Older posts
Newer posts

Sign up to Digital in Asia

Join 840 other subscribers

 

Loading Comments...