2014 in Review: Top 5 Digital in Asia Articles
‘Tis the season for a review, and we’re not ones to miss an excuse here at DIA. We’ll be looking back at top Digital in Asia content over the year, … Read more
MicroAd launches SSP aimed at APAC publishers
MicroAd today announced the launch of a new SSP aimed at APAC publishers, named MicroAd COMPASS. With the largest market share in Japan, MicroAd also serves advertisers with a DSP … Read more
Market Overview: The Rise of Asia’s Mobile Messaging Apps
The emergence of mobile messaging apps has been one of the big tech – in fact any news category – stories of recent years. Both globally and in Asia. Disrupting … Read more
New Advertising and Technology Report covers Data, Programmatic and the Future of the Web
The Economist has just released a special Advertising and Technology report, with comprehensive commentary on not only the current key industry talking points, but also the long term impact of … Read more
PWC Digital IQ study reveals appetite for change from the top
The latest PWC Digital IQ study shows that Asia CEOs lead the way on Digital. There is however concern on the ability of businesses in Asia to deliver transformational Digital strategies top … Read more
Facebook announces new mobile targeting to help advertisers reach rural consumers
Consumers in Asia are coming online at a staggering rate, with the majority accessing the Internet via mobile networks. The flip side of this rapid change is that network speeds can vary … Read more
5 Digital Marketing Trends for South East Asia in 2014
Syndacast have just released an infographic covering five marketing trends to watch out for in South East Asia 2014. Worth taking a look.
APAC Digital Ad spend to grow almost 20% in 2014
Digital advertising investment across Asia-Pacific is projected to increase 17.9% to $41.07 billion this year, according to eMarketer’s latest estimates of global digital ad spending.
The New Digital Advertising Ecosystem Part IV: The Life of a Programmatic Ad Impression
With advertisers set to spend more than $9 billion on programmatic buying by 2017, we all know the future is coming. However, confusion still exists about how ad exchanges and data … Read more
Google creates new ‘Zero Moment of Truth’ Handbook Asia edition
Google has created a new edition of it’s online media and marketing handbook aimed at Asia, named “Winning the Zero Moment of Truth in Asia”. The Zero Moment of Truth is an … Read more