How Did TikTok Shop Grow in Southeast Asia? A 2026 Analysis of GMV From $4.4B to $45.6B
TikTok Shop grew from $4.4B to $45.6B GMV in SEA in 4 years. Here’s how it disrupted the entire region.
E-commerce
What is the State of Southeast Asia’s Ecommerce in 2026? A Comprehensive 11-Market Analysis
SEA e-commerce hit $159B GMV in 2024. We break down the $215B market heading into 2026 and what’s actually changing.
What is the State of Social Commerce in Southeast Asia in 2026? From Invisible to 25% of Ecommerce
Social commerce grew from <5% to 20-25% of SEA e-commerce in 3 years. We explain the 31.4% CAGR reshaping retail.
Shopee vs TikTok Shop: A 2026 Comparison of the Platform War Reshaping Southeast Asia’s Ecommerce
Shopee dominates with 52% SEA market share, but TikTok Shop’s aggressive growth and social-first model are reshaping the $100B platform wars.
Digital in Asia and eTail Asia join forces to promote eCommerce excellence
Digital in Asia is excited to announce an ongoing partnership with eTail Asia, the leading platform in Asia to help online retailers discover, develop and implement strategies to build a … Read more
Perfecting The Fundamentals of eCommerce with eTail Asia
The rise of eCommerce in Asia is a hot topic, as we have covered in previous articles, with online sales expected to reach $388bn across the region by the end … Read more
Ecommerce in Emerging Asia
Ecommerce is very much in the news at the moment, with Rocket Internet launching their month long online promotion across Lazada, Zalora and Foodpanda, ebay launching in Indonesia, and mobile ecommerce … Read more