Japan is the world’s third-largest economy with 107 million internet users and a digital advertising market that crossed $45.6 billion in 2025 — yet it remains one of the most … Read more
South Korea is the most intensely connected country on earth. With 50.4 million internet users representing 97.4% of the population, 5G download speeds averaging 1,064 Mbps on SK Telecom’s network, … Read more
Vietnam’s digital economy reached an estimated $39 billion in gross merchandise value in 2025, growing at roughly 19% year-on-year and cementing the country’s position as Southeast Asia’s fastest-growing digital market … Read more
India’s digital economy reached an estimated $402 billion in 2025, accounting for 11.74% of GDP and growing faster than virtually any comparable market on earth (MEITY, 2025). With 1.03 billion … Read more
China’s digital economy reached 54 trillion yuan (~$7.5 trillion) in 2023, accounting for 43% of GDP and growing at 10.3% year-on-year — making it the world’s largest digital economy by … Read more
TikTok Shop grew from $4.4B to $45.6B GMV in SEA in 4 years. Here’s how it disrupted the entire region.
SEA e-commerce hit $159B GMV in 2024. We break down the $215B market heading into 2026 and what’s actually changing.
Social commerce grew from <5% to 20-25% of SEA e-commerce in 3 years. We explain the 31.4% CAGR reshaping retail.
Shopee dominates with 52% SEA market share, but TikTok Shop’s aggressive growth and social-first model are reshaping the $100B platform wars.
Digital in Asia is excited to announce an ongoing partnership with eTail Asia, the leading platform in Asia to help online retailers discover, develop and implement strategies to build a … Read more