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Insights

Why is Vietnam’s Gaming Market Asia’s Most Underrated in 2026? Inside the Country’s $1B+ Industry

May 12, 2026March 2, 2026 by Tom Simpson
Why Vietnam Is Asia's Most Underrated Gaming Powerhouse

Vietnam’s studios out-download China, but nobody talks about it. Tom Simpson on the revenue-download paradox hiding the world’s most interesting gaming story.

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Categories Insights, Gaming Tags asia, esports, gaming, mobile, mobile gaming, Vietnam Leave a comment
Presentations

2023 Unity Gaming Report: Navigating the Ever-Changing Landscape of Game Development

March 3, 2026April 3, 2023 by Tom Simpson
Gaming equipment flatlay with controllers and headset for Unity 2023 gaming report

Despite global economic challenges, the gaming industry is still bursting with innovation and creativity in 2023. Game developers are working faster than ever to create new and captivating games, while … Read more

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Categories Presentations, Research Tags asia, gametech, gaming, mobile gaming, tech, trends
Uncategorized

GGEZ: Asia’s Mobile Games and Mobile Gamers

March 30, 2023 by Tom Simpson
Gamer playing mobile game on smartphone representing Asia mobile gaming market

Mobile gaming presents a vast opportunity for game developers and publishers, particularly in Asia, where over half of the world’s mobile gaming population resides, totaling 1.21 billion mobile gamers. This … Read more

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Categories Uncategorized Tags apac, asia, esports, gaming, marketing, media, mobile, mobile gaming, technology, trends
Uncategorized

Is Artificial Intelligence (AI) the Future of Work?

June 19, 2026March 30, 2023 by Tom Simpson
Professional woman contemplating the future of artificial intelligence and work automation

Have you ever wondered how artificial intelligence (AI) will affect the future of work? As artificial intelligence continues to grow at a rapid pace, it’s critical to understand the possible … Read more

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Categories Uncategorized Tags ai, artificial intelligence, asia, internet, media, startup, tech, technology
Uncategorized

An Overview of the AR and VR Ecosystem

March 4, 2026January 4, 2023 by Tom Simpson
Woman wearing VR goggles outdoors exploring augmented and virtual reality technology

Virtual reality (VR) and augmented reality (AR) are rapidly gaining traction as mainstream technologies, with a wide range of applications in fields such as entertainment, education, and the military. The … Read more

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Categories Uncategorized Tags apac, asia, crypto, cryptocurrency, gaming, internet, metaverse, mobile, technology, trends, Web3
Video

Trends 2023: AVIA – The Asia Video Industry Report 2023

March 3, 2026January 2, 2023 by Tom Simpson
Professional video production lighting equipment for Asia video industry

The annual Asia Video Industry Report provides a comprehensive overview of the state of video in APAC at the end of 2022. The past year across Asia has been challenging, … Read more

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Categories Video Tags apac, asia, ctv, internet, marketing, mobile, ott, programmatic, social, technology, trends, video
Social

Trends 2023: PJDaren – The State of Influencers China 2023

March 3, 2026January 2, 2023 by Tom Simpson
Neon-lit Shanghai cityscape representing China influencer marketing landscape

China’s influencer marketing industry is at the forefront of the global market. The advanced functionality and integration of social media, e-commerce, and mobile payments in China have allowed the country’s … Read more

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Categories Social Tags apac, asia, China, influencers, internet, marketing, media, social, social media, tech, technology, trends, wechat
Insights

Trends 2023: Dentsu – 2023 Global Ad Spend Forecasts

January 2, 2023 by Tom Simpson
Brand strategy and advertising planning board for Dentsu global ad spend forecast

According to the latest Dentsu global ad spend report, the global advertising market grew 8.0% in 2022, reaching a total of $713.6 billion, an increase of $53.0 billion. While the … Read more

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Categories Insights Tags advertising, apac, asia, internet, marketing, media, mobile, programmatic, tech, technology, video
Insights

Trends 2023: Forrester – APAC Predictions 2023

March 2, 2026January 2, 2023 by Tom Simpson
Business analyst reviewing Forrester APAC predictions report for 2023

In the next year, successful business leaders will prioritize long-term growth and eliminate unproductive efforts. Companies in the Asia Pacific region are seeking new ways to thrive amid the global … Read more

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Categories Insights Tags apac, asia, asia pacific, forrester, internet, marketing, media, mobile, technology, trends
Insights

Trends 2023: Talkwalker – Social Media Trends 2023

March 2, 2026December 31, 2022 by Tom Simpson
Social media users scrolling on smartphones illustrating Talkwalker 2023 trends

In 2023, brands will prioritize building trust with consumers. The past few years have been marked by numerous challenges, including the COVID-19 pandemic, lockdowns, supply chain disruptions, and economic uncertainty. … Read more

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Categories Insights, Social Tags apac, asia, internet, marketing, media, mobile, social, social media, tech, technology, trends
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Recent Posts

  • Vietnam Cloud Gaming 2026: The 5G Leapfrog BetJune 23, 2026
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  • Vietnam Mobile Gaming 2026: The Export FactoryJune 23, 2026
  • Food Tech in Asia 2026: Meituan, Grab & Lab MeatJune 23, 2026
  • Travel Tech in Asia 2026: Trip.com to TravelokaJune 23, 2026
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