Marketing Matters

Seamless Omni-Channel Starts with a Holistic View

Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results When you strip away the complexity of the outer shell, omni-channel marketing is essentially thinking … Read more

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Marketing Matters

Retail S-Commerce: Moving to Mobile and Beyond

Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Social commerce, or S-commerce, is one of the newer kids on the E-commerce block. Of … Read more

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Marketing Matters

Harnessing the Power of Video Marketing in the Online Environment

Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Today, video is an exceptionally important marketing tool for most businesses. Video is so powerful … Read more

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