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Video

Trends 2023: AVIA – The Asia Video Industry Report 2023

March 3, 2026January 2, 2023 by Tom Simpson
Professional video production lighting equipment for Asia video industry

The annual Asia Video Industry Report provides a comprehensive overview of the state of video in APAC at the end of 2022. The past year across Asia has been challenging, … Read more

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Categories Video Tags apac, asia, ctv, internet, marketing, mobile, ott, programmatic, social, technology, trends, video
Blockchain

How Lower Ad Loads Benefit Marketers and Consumers

March 3, 2026March 1, 2022 by Tom Simpson

In recent years, there has been a flurry of new video services subsidised in part or entirely by advertising, many with a focus on delivering less advertising per hour than … Read more

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Categories Blockchain, Gaming, Video Tags advertising, featured, marketing, media, mobile, streaming, trends, video
Video

The New Digital-First Myanmar Consumer

November 11, 2020 by Tom Simpson

COVID19 has had a huge impact on the digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital … Read more

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Categories Video Tags ctv, ecommerce, featured, gaming, mobile advertising, mobile gaming, myanmar, ott, video Leave a comment
Programmatic

Ad Fraud, OTT and CTV: An Emerging Threat

November 10, 2020 by Tom Simpson

CTV is a fast growing digital media channel and, not surprisingly, a high growth environment for fraud. At its peak, a single fraud scheme accounted for more than 28% of … Read more

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Categories Programmatic, Video Tags ad fraud, adtech, connected tv, ctv, digital video, featured, fraud, icebucket, ott, tv, video Leave a comment
Video

India and Singapore among the highest consumers of online video globally

March 3, 2026November 2, 2019 by Tom Simpson

Binge-watching of online video is on the rise amongst Singaporeans, who spend on average two hours, 35 minutes watching videos in each sitting according to the State of Online Video … Read more

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Categories Video Tags featured, India, internet, mobile, Singapore, streaming, technology, video 1 Comment
Video

From Linear TV to OTT and Connected TV Advertising in Asia

April 9, 2019 by Tom Simpson

  Global ad tech company IPONWEB (the super smart guys who built most of the programmatic infrastructure the industry relies on today) has set up a TV Solutions division to … Read more

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Categories Video Tags advertising, amazon, ctv, hotstar, iptv, marketing, netflix, ott, Singapore, technology, tv Leave a comment
Video

TV and Video Ads Converging Slowly as OTT Continues to Grow

March 5, 2019 by Tom Simpson

We’ve all seen the huge rise of interest in programmatic over the past few years – what lies ahead for this technology? It has taken a number of years for … Read more

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Categories Video Tags Digital advertising, featured, freewheel, ott, technology, tv, video Leave a comment
Mobile

Mobile to account for 62% of India digital ad spend by 2021

March 26, 2018 by Tom Simpson

AppsFlyer has just released it’s “State of App Marketing in India” report, offering insights into India’s mobile marketing landscape, the latest trends and how to navigate India’s mobile ecosystem. India … Read more

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Categories Mobile, Video Tags advertising, apps, appsflyer, games, India, internet, marketing, mobile, mobile apps, technology 1 Comment
Video

Augmented Reality and Machine Learning to Impact Marketing in 2017

January 24, 2017 by Tom Simpson

2016 was an eventful year for marketers: New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imaginations of marketers globally – as Nintendo’s new AR offering, … Read more

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Categories Video Tags ai, ar, artificial intelligence, augmented reality, machine learning, mobile, technology, virtual reality, vr Leave a comment
Social

How to do Compelling Social Video Content

November 17, 2015 by Tom Simpson

Touching video content from Unilever. 6 million children die before they reach the age of 5 due to infections like Diarrhea and Pneumonia. 44% of these deaths occur in the first … Read more

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Categories Social, Video Tags content, India, lifebuoy, unilever, video, youtube Leave a comment
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