Data

Data Orchestration Crucial for Better Online Customer Experience

What are the biggest changes you have seen in digital technology across APAC over the past 10 years? There is greater customer demand for first-rate user experiences compared to a … Read more

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Data

Profiling the Anonymous Customer: Fully Understanding the Consumer Journey

Stephen McNulty, Managing Director Asia-Pacific and Japan at Progress, discusses the importance of gaining a comprehensive view of each customer’s journey and following a targeted approach based on the insights. … Read more

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