How It Works

Mobile-First Economies in Asia: How They Leapfrogged Desktop

Young woman on a phone call in a corridor hung with Vietnamese flags

India now has 660 million smartphone users,[1] and the vast majority of them have never owned a laptop, never had a broadband connection, and never used a desktop browser to … Read more

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Comparisons

Southeast Asia vs India Ecommerce: A 2026 Comparison of Two Asian Ecommerce Models

Masked delivery rider on an electric scooter at night

Southeast Asia’s ecommerce platforms generated $157.6 billion in GMV in 2025, up 22.8% year-on-year[1] (Momentum Works, April 2026). India’s e-retail market crossed $65 billion in the same period, growing 19–21%[2] … Read more

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Analysis

How Ads, Commerce and AI are Converging in Asia

How Ads, Commerce and AI are Converging in Asia

There’s a simple model for understanding Asia’s digital economy, and most people haven’t drawn it yet. Three layers — advertising, commerce, and artificial intelligence — are collapsing into a single … Read more

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Analysis

Agentic Commerce and the Future of Ecommerce Demand

The Future of Ecommerce: Agentic Commerce and AI Demand

AI shopping agents are already redirecting how consumers find, evaluate, and buy products online — and McKinsey estimates that agentic commerce could orchestrate between $3 trillion and $5 trillion in … Read more

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Insights

Singapore Digital Economy 2026: Market Overview, AI and Infrastructure

Singapore's Digital Market in 2026: The Complete Overview

Singapore’s digital economy reached S$128.1B in 2024[1]—18.6% of the country’s GDP[1] and climbing at 12% annually since 2019.[1] With 5.61 million internet users (95.8% penetration)[2] and 97% smartphone adoption, the … Read more

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Insights

Thailand Digital Economy 2026: Market Size, Platforms and Growth

Thailand's Digital Market in 2026: The Complete Overview

Thailand’s digital economy is the second-largest in Southeast Asia, behind only Indonesia,[1] with an estimated $56 billion in GMV in 2025[1] (e-Conomy SEA 2025), and the velocity is accelerating. Measured … Read more

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Insights

Malaysia Digital Economy 2026: Market Overview, Platforms and Investment

Malaysia's Digital Market in 2026: The Complete Overview

Malaysia’s digital economy is estimated to have reached USD 39 billion in gross merchandise value in 2025, up 19% from 2024,[1] with the sector now expected to represent 25.5% of … Read more

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Insights

Philippines Digital Economy 2026: Commerce, Payments and Digital Platforms

The Philippines' Digital Market in 2026: The Complete Overview

The Philippines is now a PHP 2.74 trillion digital economy.[1] That figure—reported by the Philippine Statistics Authority—represents 9.8% of the country’s total GDP[1] and signals something that anyone who’s spent … Read more

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Insights

Indonesia Digital Economy 2026: Market Size, Growth and Platform Competition

Indonesia's Digital Market in 2026: The Complete Overview

Indonesia’s digital economy is closing in on $100 billion in value,[1] powered by 229 million internet users (APJII, 2025)[2] across an archipelago of 17,000 islands. With a population of 284 … Read more

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The DIA Briefing

Asia’s digital markets, every other week. Free.