Category Archives: Insights

Ecommerce in Emerging Asia

Ecommerce is very much in the news at the moment, with Rocket Internet launching their month long online promotion across Lazada, Zalora and Foodpanda, ebay launching in Indonesia, and mobile ecommerce projected to hit $2.4bn revenue in Singapore by 2015. Continue reading Ecommerce in Emerging Asia

Focus on… Thailand’s Digital Landscape

In the second of our series focusing on individual market Digital landscapes, we look at Thailand.

With consistent long term economic growth, Thailand is now one of the key countries contributing to the emerging global middle class. This rise in wealth puts Thailand ahead of other South East Asian markets in some ways in terms of the maturity of the online ecosystem. As of Q2 2013 mobile devices in use across Thailand reached 90m, exceeding the total population of the country, while Facebook in Thailand grew to 24m users in Q3 2013, a huge rise of 33% in over Q2. Continue reading Focus on… Thailand’s Digital Landscape

Asia’s Digital Future in Focus

The comScore Digital Future in Focus reports provide some of the most comprehensive coverage of Asia’s Digital landscape. Industry leading research across a series of Asian markets, with insight into search, social, online advertising, mobile and e-commerce. Continue reading Asia’s Digital Future in Focus

Focus on… Indonesia’s Digital Landscape

Indonesia is one of the most exciting markets in Asia due to the sheer size of it’s 250m population. With 73m people online by end of 2013, Indonesia is Facebook’s second largest market globally, and Jakarta is the Twitter capital of the world. This is driven in part by a rapidly increasing smartphone penetration – currently standing at 24%.

Below are four of the latest takeaway resources that cover in detail the emerging Digital opportunity. Continue reading Focus on… Indonesia’s Digital Landscape

Custom eMarketer Search Tool

Everyone in Digital knows that eMarketer is the best source of industry research. Period. We see eMarketer stats everywhere we go, on industry blogs and news pages.

The problem is that when you go to the site, you quickly find that without a subscription, it’s hard to get the info you need on demand. It’s simply a long list of latest press releases. Plenty of raw material, but how do you make sense of it?

We’ve created a Custom eMarketer Search Tool that allows you to use Google to directly search the eMarketer database. This gives you all the latest eMarketer info in the public domain at your fingertips.

The depth of info available is incredible.

Of course a full subscription will get you even more goodness, and may well be worth the cost.

It’s also worth signing up for the eMarketer Newsletter to get the latest stats delivered to your email inbox.

Welcome to Digital in Asia

This site and the Digital in Asia community is for everyone who works in Digital across Asia.

With your help we hope to become the place to find resources and insight for emerging technologies, new retail, brands, marketing and the consumer internet.

We are active across Facebook,Twitter, and Linkedin so please connect with us there to stay up to date.

When we started this site, we had a couple of core ideas in mind. To help educate and connect those in Digital in Asia.

  • Educate – Asia’s digital landscape is evolving quickly, but there is a a lack of knowledge sharing, both across markets, and in terms of introducing global learnings. We want this site to be the “go to” location for the Digital resources you need, whatever your role in the Digital ecosystem.
  • Connect – Welcome to digital marketers, blockchain entrepreneurs, influencers, and ecommerce executives from all over Asia. These are jobs that barely existed a few years, even a few months ago. In Asia we stand at the start of a huge and exciting change in Digital. However, beyond the major regional hubs such as Singapore or Hong Kong, there is little sense of this as a larger industry shift. Digital communities in Jakarta, Taipei, Tokyo, HCMC and beyond will grow at an amazing rate over the coming years. We want to capture a sense of excitement and shared purpose.

That’s it. Hope you enjoy the site, please visit us on FacebookTwitter, and Linkedin, or sign up for our newsletter. and feel free to get in touch if you have any thoughts on how we could be doing things better. Remember, this site is for you, the Digital community. If we’re not relevant, we’re not doing things right.