COVID19 has had a huge impact on the digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital … Read more
CTV is a fast growing digital media channel and, not surprisingly, a high growth environment for fraud. At its peak, a single fraud scheme accounted for more than 28% of … Read more
by Jade Hoang Business Development Manager, Vietnam, Nativex The COVID-19 pandemic may have negatively impacted some industries, but others have experienced remarkable upticks in growth. In particular, mobile gaming has … Read more
The first three quarters of 2020 saw APAC fintechs raise a combined $3.9 billion, down 46% compared to the same period last year, while deal volume fell by 20.5% to … Read more
A quick note to readers of this site, I’ve started a biweekly email newsletter called Growjek. Link to the latest issue here. Sign up if you’re interested in a digest … Read more
Influencer marketing is already a huge marketing channel, but it’s estimated that fraud eats up 15% of influencer ad spend. Costing the industry USD $1.3 billion annually, over 684 million … Read more
This latest online retail overview from iPrice compares Southeast Asia’s major e-commerce players based on their average quarterly traffic, mobile application ranking and also looks at general market trends.
Indonesia is a dynamic market for mobile games and esports, especially given its ever-increasing rate of internet and smartphone users. With an online population size of 171 million, favourable demographics … Read more
China’s streaming ecosystem is a far cry from what’s going on in the West, in terms of content, monetization, and how the audience interacts with the content. While platforms such … Read more
The influencer marketing space has heated up over the past few years, across Asia Pacific with platforms and resources readily available to both marketers and influencers. Driven by strong market … Read more