5 Steps to Capture the Valentine’s Day Dollar
With Valentine’s Day hot on the heels of Chinese New Year – itself coming about a month after Christmas – there have been and will be great opportunities for retailers … Read more
trends
Myanmar 33 million mobile users, smartphone usage 80%
The online population of Myanmar is growing at a rapid pace, with Telenor claiming 13.7m subscribers in a recent release. 52% of customers are active data users. This matches MPT’s … Read more
More Facebook measurement errors – when will brands lose patience?
Facebook has admitted to misleading advertisers on key metrics for the third time in as many months. On this occasion it’s a discrepancy between the number of likes and shares … Read more
2015 in Preview: Top 10 APAC Digital Trends 2015
2015 promises to be an exciting year for Digital Marketing and Media in Asia. The core metrics won’t feel that different from 2014, but there will be increased focus in … Read more
Digital Marketing and Consumer Trends Summary 2014
It’s that time of year again, as the industry gets out the crystal ball, and places bets for the next 12 months in Digital. Then of course waits to be … Read more