The IAB in Singapore has just created a series of videos around digital marketing and media in South East Asia, featuring interviews with a series of regional industry leaders. Continue reading IAB Digital Asia Video Series: Innovation, Creativity and Big Data
The rise of eCommerce in Asia is a hot topic, as we have covered in previous articles, with online sales expected to reach $388bn across the region by the end of 2013, and forecasts from Forrester Research estimating a 30% uplift year on year for 2014. Parallel to this, advertising and technology spend from retailers is rapidly increasing in this space as they try to keep up with the online savvy Asian consumer audience. Continue reading Perfecting The Fundamentals of eCommerce with eTail Asia
Two in every three Asian shoppers has already researched and made a decision regarding which brand of consumer electronics product they will buy before they approach point-of-sale, online or offline, according to Text100’s Digital Index: APAC Consumer Electronics Study.
The research looks at how different information sources vary in importance at each stage of the customer journey for the consumer electronics sector. Continue reading Consumer Electronics Path to Purchase in Asia Pacific
Vserv in partnership with the MMA have compiled a series of presentations covering key mobile consumer stats for many of the Asian markets. These provide comprehensive summaries of the mobile landscape in each market, covering apps, ads and social amongst other topics. Continue reading Mobile Marketing in Asia
Ecommerce is very much in the news at the moment, with Rocket Internet launching their month long online promotion across Lazada, Zalora and Foodpanda, ebay launching in Indonesia, and mobile ecommerce projected to hit $2.4bn revenue in Singapore by 2015. Continue reading Ecommerce in Emerging Asia
The comScore Digital Future in Focus reports provide some of the most comprehensive coverage of Asia’s Digital landscape. Industry leading research across a series of Asian markets, with insight into search, social, online advertising, mobile and e-commerce. Continue reading Asia’s Digital Future in Focus
It is not easy to find Mobile research, consumer insights and stats for Asia. However, there are two sources that stand out in terms of their comprehensive coverage of Mobile for the region, including local markets. Continue reading Mobile Consumer Insights and Research for Asia
“How much should we be paying per like on Facebook?” or “What is a good CTR for a display campaign?” are questions that will be familiar to anyone working in Digital. Benchmarks are a constant topic of discussion, and it’s only natural that we want to understand whether we are doing better or worse than everyone else.
It is not easy to find Asia specific benchmarks, but this post is a fairly comprehensive list of all the resources available. Where there are no local benchmarks, more general industry specific or global benchmarks can still help us understand performance, so we have included the best of these. Continue reading Digital Benchmarking and Measurement
This site and the Digital in Asia community is for everyone who works in Digital across Asia.
With your help we hope to become the place to find resources and insight for emerging technologies, new retail, brands, marketing and the consumer internet.
When we started this site, we had a couple of core ideas in mind. To help educate and connect those in Digital in Asia.
- Educate – Asia’s digital landscape is evolving quickly, but there is a a lack of knowledge sharing, both across markets, and in terms of introducing global learnings. We want this site to be the “go to” location for the Digital resources you need, whatever your role in the Digital ecosystem.
- Connect – Welcome to digital marketers, blockchain entrepreneurs, influencers, and ecommerce executives from all over Asia. These are jobs that barely existed a few years, even a few months ago. In Asia we stand at the start of a huge and exciting change in Digital. However, beyond the major regional hubs such as Singapore or Hong Kong, there is little sense of this as a larger industry shift. Digital communities in Jakarta, Taipei, Tokyo, HCMC and beyond will grow at an amazing rate over the coming years. We want to capture a sense of excitement and shared purpose.
That’s it. Hope you enjoy the site, please visit us on Facebook, Twitter, and Linkedin, or sign up for our newsletter. and feel free to get in touch if you have any thoughts on how we could be doing things better. Remember, this site is for you, the Digital community. If we’re not relevant, we’re not doing things right.