Can we start by explaining Bitcoin and how it works? Bitcoin is a decentralized digital currency that uses cryptography to secure transactions and control the creation of new units. Transactions … Read more
Digital identity in the future looks very different to how we understand it right now. And that change will be driven not by privacy regulations, or the death of the … Read more
The scale and scope of influencer marketing is growing at pace and holds increasing importance in the marketing mix as a way for brands to reach consumers. In this column, Charles … Read more
Data is a hot topic right now, with the upcoming impact of GDPR top of mind for marketers in the region right now, but according to the latest white paper … Read more
With Mobile quickly becoming the go to channel for brands, there is a quiet revolution happening in the world of marketing. Mobile is growing up, and getting serious as it … Read more
Aparna Krishnan, Associate Director of Strategic Planning, Mindshare, Malaysia From the Internet of People (IOP) to Internet of Things (IOT): we are at the cynosure of behavioural change and technology. … Read more