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Gaming

VNG: Vietnam Gaming and the Wider Integrated Digital Ecosystem

April 2, 2026 by Tom Simpson

VNG Corporation holds an estimated 55% of Vietnam’s gaming market — a structural dominance that no global publisher has matched in the region. As of Q1 2026, VNG’s ecosystem spans … Read more

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Categories Gaming Tags Axie Infinity, esports, gaming, mobile payments, MoMo, Sky Mavis, Southeast Asia, Vietnam, VNG, Zalo Leave a comment
Gaming

Esports Vietnam: Southeast Asia’s Biggest Market

April 1, 2026 by Tom Simpson

Esports in Vietnam eclipses traditional sports across every meaningful metric. According to the Deloitte SEA Esports Report 2024, 94% of Vietnamese people have heard of esports — a figure matched … Read more

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Categories Gaming Tags digital marketing, esports, GAM Esports, gaming, Southeast Asia, sponsorship, streaming, VCS, Vietnam Leave a comment
Data

Vietnam’s Gaming Market in 5 Data Points

March 30, 2026March 7, 2026 by Tom Simpson
vietnam-gaming-data-and-research

Vietnam’s gaming market is one of the most data-rich stories in Southeast Asia — and one of the most frequently misread because the numbers, taken individually, seem contradictory. The country … Read more

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Categories Data, Gaming Tags asia, game exports, gaming, mobile, mobile gaming, Southeast Asia, trends, Vietnam Leave a comment
Research

Vietnam’s Gaming Market Hits $817M: Key Findings from Our 2026 Report

March 30, 2026March 6, 2026 by Tom Simpson

Digital in Asia | March 2026 Vietnam is having a moment in gaming — and most of the world hasn’t noticed yet. A country of 101 million people holds the … Read more

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Categories Research, Gaming Tags asia, game exports, gaming, Market research, mobile gaming, Southeast Asia, trends, Vietnam Leave a comment
Insights

Why Vietnam Is Asia’s Most Underrated Gaming Powerhouse

March 22, 2026March 2, 2026 by Tom Simpson

Vietnam’s studios out-download China, but nobody talks about it. Tom Simpson on the revenue-download paradox hiding the world’s most interesting gaming story.

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Categories Insights, Gaming Tags asia, esports, gaming, mobile, mobile gaming, Vietnam Leave a comment
AI

Vietnam’s Digital Horizon: AI, Gaming, and Gen Z Dynamics

March 3, 2026February 28, 2026 by Tom Simpson
vietnam gaming digital

Vietnam is undergoing a significant digital transformation, establishing itself as a global leader in high-tech infrastructure and exports. The nation has recently surpassed China to become the world’s top mobile … Read more

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Categories AI, Gaming Tags ai, apac, gaming, internet, mobile, tech, technology, trends, Vietnam Leave a comment
Gaming

Gaming Trends 2023: The development of new gaming and esports regulations and policies across Asia

December 12, 2022 by Tom Simpson

This article is part of a 10 part series on gaming and esports trends for 2023 In recent years, gaming has exploded in popularity across Asia. With the rise of … Read more

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Categories Gaming Tags featured, internet, marketing, media, mobile, tech, technology, trends
Gaming

8 Esports and Gaming Trends Shaping Southeast Asia in 2026

March 5, 2026March 28, 2022 by Tom Simpson

Southeast Asia has cemented its position as one of the world’s most dynamic gaming regions. With over 250 million gamers, a mobile-first ecosystem, and esports now an official medal discipline … Read more

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Categories Gaming, Insights Tags apac, asia, esport, esports, gaming, mobile, trends
Blockchain

How Lower Ad Loads Benefit Marketers and Consumers

March 3, 2026March 1, 2022 by Tom Simpson

In recent years, there has been a flurry of new video services subsidised in part or entirely by advertising, many with a focus on delivering less advertising per hour than … Read more

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Categories Blockchain, Gaming, Video Tags advertising, featured, marketing, media, mobile, streaming, trends, video

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