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Tom Simpson

Tom Simpson is the founder and editor of Digital in Asia, covering technology, digital media, gaming, and the startup ecosystem across the Asia-Pacific region since 2013. With over a decade of experience tracking Asia's rapidly evolving tech landscape, Tom provides analysis and insights on AI, fintech, e-commerce, gaming, and emerging digital trends shaping the region.
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An Overview of the AR and VR Ecosystem

March 4, 2026January 4, 2023 by Tom Simpson
Woman wearing VR goggles outdoors exploring augmented and virtual reality technology

Virtual reality (VR) and augmented reality (AR) are rapidly gaining traction as mainstream technologies, with a wide range of applications in fields such as entertainment, education, and the military. The … Read more

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Categories Uncategorized Tags apac, asia, crypto, cryptocurrency, gaming, internet, metaverse, mobile, technology, trends, Web3
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5 Web3 and Crypto Trends Shaping Asia-Pacific

January 3, 2023 by Tom Simpson
Gold Japanese maneki-neko lucky cat figurine symbolizing Web3 and crypto trends in Asia-Pacific

Web3 adoption is growing fast across Asia, and as the cryptocurrency and blockchain markets continue to evolve, it is likely that we will see more innovative uses of these technologies … Read more

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Categories Uncategorized Tags apac, bitcoin, blockchain, crypto, ethereum, internet, technology, trends, Web3
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Trends 2023: Coinbase – 2023 Crypto Market Outlook

March 3, 2026January 3, 2023 by Tom Simpson
US dollar banknotes representing cryptocurrency market investment in 2023

The events of 2022 had a significant impact on the cryptocurrency market, causing a 62% drop in total market capitalization to around $835 billion. However, institutional adoption of crypto remains … Read more

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Categories Uncategorized Tags blockchain, crypto, cryptocurrency, internet, nft, nfts, tech, technology, trends, Web3
Video

Trends 2023: AVIA – The Asia Video Industry Report 2023

March 3, 2026January 2, 2023 by Tom Simpson
Professional video production lighting equipment for Asia video industry

The annual Asia Video Industry Report provides a comprehensive overview of the state of video in APAC at the end of 2022. The past year across Asia has been challenging, … Read more

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Categories Video Tags apac, asia, ctv, internet, marketing, mobile, ott, programmatic, social, technology, trends, video
Social

Trends 2023: PJDaren – The State of Influencers China 2023

March 3, 2026January 2, 2023 by Tom Simpson
Neon-lit Shanghai cityscape representing China influencer marketing landscape

China’s influencer marketing industry is at the forefront of the global market. The advanced functionality and integration of social media, e-commerce, and mobile payments in China have allowed the country’s … Read more

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Categories Social Tags apac, asia, China, influencers, internet, marketing, media, social, social media, tech, technology, trends, wechat
Insights

Trends 2023: Dentsu – 2023 Global Ad Spend Forecasts

January 2, 2023 by Tom Simpson
Brand strategy and advertising planning board for Dentsu global ad spend forecast

According to the latest Dentsu global ad spend report, the global advertising market grew 8.0% in 2022, reaching a total of $713.6 billion, an increase of $53.0 billion. While the … Read more

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Categories Insights Tags advertising, apac, asia, internet, marketing, media, mobile, programmatic, tech, technology, video
Insights

Trends 2023: Forrester – APAC Predictions 2023

March 2, 2026January 2, 2023 by Tom Simpson
Business analyst reviewing Forrester APAC predictions report for 2023

In the next year, successful business leaders will prioritize long-term growth and eliminate unproductive efforts. Companies in the Asia Pacific region are seeking new ways to thrive amid the global … Read more

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Categories Insights Tags apac, asia, asia pacific, forrester, internet, marketing, media, mobile, technology, trends
Uncategorized

Trends 2023: Messari – Crypto Theses 2023

March 3, 2026January 1, 2023 by Tom Simpson
Crypto-themed digital mosaic artwork representing Messari 2023 thesis

The political and economic landscapes have changed significantly over the past year. At the start of 2022, interest rates were near zero, the S&P and crypto markets were at all-time … Read more

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Categories Uncategorized Tags bitcoin, blockchain, crypto, cryptocurrency, ethereum, internet, nft, nfts, tech, technology, trends, Web3
E-commerce

Trends 2023: Shopify – Commerce Trends Report 2023

March 3, 2026January 1, 2023 by Tom Simpson
Online shopper using laptop and credit card for e-commerce purchase

Change is a constant in the world of business. In the past year, we’ve seen millions of businesses show resilience and contribute to over $27 trillion in retail sales worldwide, … Read more

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Categories E-commerce Tags commerce, ecommerce, internet, media, mobile, retail, shopify, tech, technology, trends
Insights

Trends 2023: Talkwalker – Social Media Trends 2023

March 2, 2026December 31, 2022 by Tom Simpson
Social media users scrolling on smartphones illustrating Talkwalker 2023 trends

In 2023, brands will prioritize building trust with consumers. The past few years have been marked by numerous challenges, including the COVID-19 pandemic, lockdowns, supply chain disruptions, and economic uncertainty. … Read more

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Categories Insights, Social Tags apac, asia, internet, marketing, media, mobile, social, social media, tech, technology, trends
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  • How Douyin Advertising Actually Works: A Guide for Non-Chinese SpeakersMarch 21, 2026
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