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Esports Vietnam: Southeast Asia’s Biggest Market

April 1, 2026 by Tom Simpson
Esports Vietnam: Southeast Asia's Biggest Market

Esports in Vietnam eclipses traditional sports across every meaningful metric. According to the Deloitte SEA Esports Report 2024, 94% of Vietnamese people have heard of esports — a figure matched … Read more

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Categories Gaming Tags digital marketing, esports, GAM Esports, gaming, Southeast Asia, sponsorship, streaming, VCS, Vietnam Leave a comment
Data

Vietnam’s Gaming Market in 2026: 5 Critical Data Points Every Operator Should Know

May 12, 2026March 7, 2026 by Tom Simpson
vietnam-gaming-data-and-research

Vietnam’s gaming market is one of the most data-rich stories in Southeast Asia — and one of the most frequently misread because the numbers, taken individually, seem contradictory. The country … Read more

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Categories Data, Gaming Tags asia, game exports, gaming, mobile, mobile gaming, Southeast Asia, trends, Vietnam Leave a comment
Research

What is the State of Vietnam’s Gaming Market in 2026? Key Findings from Our Latest Analysis

May 12, 2026March 6, 2026 by Tom Simpson
Vietnam’s Gaming Market Hits $817M: Key Findings from Our 2026 Report

Digital in Asia | March 2026 Vietnam is having a moment in gaming — and most of the world hasn’t noticed yet. A country of 101 million people holds the … Read more

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Categories Research, Gaming Tags asia, game exports, gaming, Market research, mobile gaming, Southeast Asia, trends, Vietnam Leave a comment
Insights

Why is Vietnam’s Gaming Market Asia’s Most Underrated in 2026? Inside the Country’s $1B+ Industry

May 12, 2026March 2, 2026 by Tom Simpson
Why Vietnam Is Asia's Most Underrated Gaming Powerhouse

Vietnam’s studios out-download China, but nobody talks about it. Tom Simpson on the revenue-download paradox hiding the world’s most interesting gaming story.

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Categories Insights, Gaming Tags asia, esports, gaming, mobile, mobile gaming, Vietnam Leave a comment
AI

Vietnam’s Digital Horizon: AI, Gaming, and Gen Z Dynamics

June 18, 2026February 28, 2026 by Tom Simpson
vietnam gaming digital

Vietnam is undergoing a significant digital transformation, establishing itself as a global leader in high-tech infrastructure and exports. The nation has recently surpassed China to become the world’s top mobile … Read more

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Categories AI, Gaming Tags ai, apac, gaming, internet, mobile, tech, technology, trends, Vietnam Leave a comment
News

The State of Mobile Gaming: The Rise of Hybridcasual

March 3, 2026April 4, 2023 by Tom Simpson
Person playing hybridcasual mobile game on smartphone touchscreen

The mobile gaming industry has undergone significant change in recent years, with the rise of hybridcasual as a category, the impact of Apple consumer privacy policies on cost per install, … Read more

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Categories News Tags gaming, internet, mobile, technology, trends
Presentations

2023 Unity Gaming Report: Navigating the Ever-Changing Landscape of Game Development

March 3, 2026April 3, 2023 by Tom Simpson
Gaming equipment flatlay with controllers and headset for Unity 2023 gaming report

Despite global economic challenges, the gaming industry is still bursting with innovation and creativity in 2023. Game developers are working faster than ever to create new and captivating games, while … Read more

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Categories Presentations, Research Tags asia, gametech, gaming, mobile gaming, tech, trends
Uncategorized

GGEZ: Asia’s Mobile Games and Mobile Gamers

March 30, 2023 by Tom Simpson
Gamer playing mobile game on smartphone representing Asia mobile gaming market

Mobile gaming presents a vast opportunity for game developers and publishers, particularly in Asia, where over half of the world’s mobile gaming population resides, totaling 1.21 billion mobile gamers. This … Read more

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Categories Uncategorized Tags apac, asia, esports, gaming, marketing, media, mobile, mobile gaming, technology, trends
Uncategorized

An Overview of the AR and VR Ecosystem

March 4, 2026January 4, 2023 by Tom Simpson
Woman wearing VR goggles outdoors exploring augmented and virtual reality technology

Virtual reality (VR) and augmented reality (AR) are rapidly gaining traction as mainstream technologies, with a wide range of applications in fields such as entertainment, education, and the military. The … Read more

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Categories Uncategorized Tags apac, asia, crypto, cryptocurrency, gaming, internet, metaverse, mobile, technology, trends, Web3
Insights

Gaming Trends 2023: The increasing involvement of major corporations and investors in the esports industry

March 3, 2026December 12, 2022 by Tom Simpson

This article is part of a 10 part series on gaming and esports trends for 2023 As the world of esports continues to grow and expand, it’s no surprise that … Read more

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Categories Insights Tags esport, esports, featured, gaming, internet, marketing, mobile, tech, technology, trends
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